He will oversee all brand marketing as well as public relations.
The group’s strategic realignment is now taking effect, and will be further implemented in the coming year.
The supervisory board renewed the chief executive officer’s contract a day before releasing 2017 results.
With its Gallery Collection, Hugo Boss aims to broaden its customer base.
The trio of actors sat front-row at the Hugo Boss show on Wednesday afternoon.
The group reported 2017 sales rose 1 percent, with stable EBITDA, according to preliminary figures.
This year’s finalists include Simone Leigh, Frances Stark and Wu Tsang from the U.S., and Bouchra Khalili from Morocco, Teresa Margolles from Mexico and Emeka Ogboh from Nigeria.
The German fashion group slightly increased full-year targets as business in its own stores improved.
Europe’s major markets made modest gains in mid-morning trading on Monday, with the exception of the FTSE 100 in London.