The company also expects to save $12 million annually per a cost-savings initiative.
The 22-year-old “Empire” actress follows in Rita Ora, Georgia May Jagger and Zendaya’s footsteps. She also has an album coming out in May.
Cuneo’s new role is effective immediately.
The partnership includes JoJo Freestyle by Danskin for Target, which launches today, and JoJo by Danskin, which launches at Kohl’s in the spring.
Iconix also amended its term loan facility and reduced the line to $225 million from $300 million.
Chief executive officer John Haugh said growth “is taking longer than originally anticipated.”
The “Riverdale” actresses appear in the denim company’s fall campaign.
The actress and dancer, who is Danskin’s brand ambassador, models its new intimates and loungewear lines in the fall 2017 ads.
Iconix also decided to retain its 51% stake in the Buffalo brand.