The company said, after testing shopping, it will now expand to thousands of businesses and make it easier for them to measure performance.
Forty-one percent of brands surveyed have seen more success with an influencer-marketing campaign than traditional campaigns.
Traces of the Polaroid story can be found at the MIT Museum’s “Polaroid’s Invention of Instant Photography.”
Social media users are hungry for more off-the-cuff, live videos from their favorite influencers.
Speakers will include Will.i.am and William Shu, founder of Deliveroo.
The CEO spoke at Sophia Amoruso’s Girlboss Rally on goals for Instagram and making big bets on new products to keep pace with the market.
The retailer is beta testing a shopability format on Instagram for its Abercrombie and Hollister brands.
Nina Dobrev, Emma Roberts and Chrissy Teigen were also in the running for the night’s most-liked photo.