jeans

Kaia Gerber, Cindy CrawfordCindy Crawford Capsule launch, Spring Summer 2018, New York Fashion Week, USA - 12 Sep 2017

Parties

Cindy Crawford on Her Denim Archive and How Kaia Keeps Her ‘Cool’

The supermodel threw a dinner party at Indochine to fete her capsule collection with Re/Done.

clock September 13, 2017Alexa Tietjen

Maddie & Tae appear in the marketing for Black Daisy.

Sportswear

Black Daisy Junior Line to Launch With Maddie & Tae as Face

One Jeanswear Group is producing the juniors collection of denim targeted to midtier department stores.

clock August 14, 2017Jean E. Palmieri

Iman, Tatjana Patitz, Elsa Benitez, and Tara Lynn in Gloria Vanderbilt's new campaign.

Media

Iman to Appear in New Gloria Vanderbilt Ads

The former model will join three other eclectic women in the fall campaign.

clock July 20, 2017Jean E. Palmieri

VF's The North Fave and Columbia Sportswear are being accused of using patented waterproof textile technology without permission.

Markets

VF Corp. Expects to Grow Market Share for Workwear

The workwear business, currently $800M in annual volume and profitable, is expected to “accelerate in Q2 and beyond.”

clock April 28, 2017Vicki M. Young

Mens Sportswear

Silver Jeans to Offer Sportswear for Spring

The Canadian brand has licensed Modextil for the collection that will be designed to complement the jeans.

clock March 22, 2017Jean E. Palmieri

Looks from the NYDJ "Fit Is Everything" campaign.

Denim

NYDJ Teams With Clothes4Souls in Jeans Donation Initiative

Starting Wednesday and throughout 2017, NYDJ will donate an item of clothing to Clothes4Souls when a customer tries on a pair of jeans during designated events and promotions.

clock March 1, 2017Arthur Friedman

Vans

Financial

VF Corp. Net Slips, Revenues Fall

The company’s fourth-quarter earnings per share met Wall Street’s expectations, but the revenue forecast disappointed.

clock February 17, 2017Vicki M. Young

Looks from the NYDJ "Fit Is Everything" campaign.

Denim

NYDJ Gets Real for Spring Campaign

The images and video for the campaign will be used in print, online and social advertising, public relations and event activations.

clock January 31, 2017Arthur Friedman

Hailey Baldwin Guess Jeans Spring 17

Fashion Scoops

Hailey Baldwin Front and Center in Guess Jeans Spring 2017 Campaign

The latest Guess girl, Hailey Baldwin, stars in Guess Jeans’ spring campaign with Stefano Sala and Emma Stern.

clock January 17, 2017Marcy Medina

Hailey Baldwin

Fashion Scoops

Hailey Baldwin Appears in Guess’ 35th Anniversary Campaign

Insta-famous model and Guess girl Hailey Baldwin stars in the company’s latest ad campaign, celebrating its 35th anniversary collection.

clock January 12, 2017Marcy Medina

Other

Buying Tentative at Dallas Market

Popular silhouettes included boxy tops and draped tunics, jeans of every dimension, sheath dresses, rompers, jumpsuits and shoulder-baring looks.

clock November 3, 2016Holly Haber

David Love Levi's

Denim

David Love Named President of Levi Strauss Asia, Middle East and Africa

In his new post, Love will be responsible for leading the company’s commercial operations, spanning all brands and channels, across Asia, the Middle East and Africa.

clock September 7, 2016Arthur Friedman

Lee Jeans

Denim

Lee Jeans Moves Into New Era

The venerable $1 billion denim brand is embarking on a major reinvention as part of its “Move Your Lee” campaign.

clock September 7, 2016Arthur Friedman

G-Star Raw Fall Campaign

Marketing and Promotion

G-Star Raw Unveils Fall Campaign

The advertising campaign was shot by the brand’s in-house photography team at the label’s Amsterdam-based headquarters.

clock August 31, 2016Lorelei Marfil

NYDJ

Denim

NYDJ’s Fit To Be Campaign Goes to Video

The campaign is meant to demonstrate that NYDJ jeans fit all ages, shapes and sizes.

clock August 25, 2016Arthur Friedman

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Essentialist

Today's Must Read

Azzedine Alaïa

Fashion

Fashion World Mourns Death of Azzedine Alaïa

clock 10hWWD Staff

Social Studies