The men’s and women’s special knitwear range will be sold in about 25 stores in the world.
To try to stay competitive stores with e-tailers and area stores, independent boutiques are using Instagram, e-mail marketing and unexpected, hard-to-find brands.
The nine-piece capsule range consists of long-sleeve tops, roll neck maxidresses, pencil skirts and polo tops.
An evolution of the Rainbow Week project, the red cashmere sweater featuring “Merry Christmas” in ivory-white will be sold at luisaviaroma.com from Nov. 17.
Founder and chief executive officer Veronica D’Souza is relying on production in a Peruvian prison to try to transform poverty-related crime into fair wages, skills and hopes for a better future.
The luxury down coat brand is on the road to being a $1 billion company.
With no fashion experience she is counting on Jamie Koff’s team at Fabric to Finish for production and 30-year industry veteran Voula Solonos, who once designed Tommy Hilfiger knitwear, for design.
The loungewear line can be worn from day to night.