With 150 stores internationally, La Perla has 16 in Asia and five concept shops.
Former La Perla chief Alberto Masotti embarks on a new project to foster innovation, heritage and education in fashion.
The new scent is the first of five from the Italian brand.
David Gandy was chatting to – and posing for selfies with – guests alongside Suki Waterhouse, who was also jetting back to London.
The Insta-model injected her own personal style into the inner wear firm’s latest look.
Four firms, including La Perla and Etam, would take a stake in the company according to the plan filed with a French commercial court.
The Italian underwear brand will offer benefits for its workers, as defined in the renovated company agreement inked with the trade unions.