Former La Perla chief Alberto Masotti embarks on a new project to foster innovation, heritage and education in fashion.
The new scent is the first of five from the Italian brand.
David Gandy was chatting to – and posing for selfies with – guests alongside Suki Waterhouse, who was also jetting back to London.
The Insta-model injected her own personal style into the inner wear firm’s latest look.
Four firms, including La Perla and Etam, would take a stake in the company according to the plan filed with a French commercial court.
The Italian underwear brand will offer benefits for its workers, as defined in the renovated company agreement inked with the trade unions.
With Domenico De Sole among its mentors, San Francisco-based Senreve bags are launching with Millennial appeal.
The executive’s goal is to develop marketing strategies in digital, licensing and sponsorships.
Fashion styling for the video was led by stylist team Rob Zangardi and Mariel Haenn.