The move reflects the French sportswear brand’s strategy to push for better integration with its various license holders.
The tennis champ and Lacoste ambassador celebrated the new Beverly Hills store with Gwyneth Paltrow, Robbie Williams and Matt Bomer.
Singers and dancers jazzed up the collections for spring while pushing messages for the designers.
Design due M/M (Paris), Novak Djokovic and Marie-José Pérec were among spectators at the French tennis brand’s 85th anniversary show
The French brand famous for its crocodile logo has taken an 80 percent stake in the company.