The eyewear brand created a capsule collection of sunglasses inspired by the UEA young driver.
The Italian company will produce under license the co-branded collection, which will include both ready-to-wear and eyewear.
Founder Lapo Elkann said the spin-off allows Italia Independent to refocus on eyewear and lifestyle products.
The company continued to operate at a loss in the first half of the year, but saw an improvement in earnings before interest, taxes, depreciation and amortization driven by the group’s restructuring.
Buyers point to a strong assortment of brands and a large variety of options as just some of the show’s draws.
The digital project marks Elkann’s comeback to social media after a five-month hiatus.
The two brands collaborated on the creation of a men’s and a women’s style, available in store from Monday.
Inspired by the silhouettes of the legendary car, the sunglasses, available in two color combinations, feature a slightly retro rounded silhouette.
The company attributed this to investments connected to the brand’s internationalization and an increasingly competitive eyewear sector, as well as “a strong commercial push that has left too much product” in the market.
In its third collaboration with Italia Independent, Hublot is launching an innovative new watch with storied Italian men’s wear firm Rubinacci.