The initiative combines freestanding pop-ups, partnerships with key retailers and special in-store merchandising.
Guests including Valentino Garavani attended the presentation of the line designed by socialites Bianca Brandolini and Eugenie Niarchos.
The founder and ceo of a chain of four multibrand luxury boutiques in the U.S. talks about the importance of experience, as well as collaboration, to succeed as a brick-and-mortar retailer in an increasingly digital world.
For the fourth store in her Miami-based retail business, Laure Heriard Dubreuil thinks pink and exclusive collaborations.
Guests celebrating The Webster’s Paris pop-up included Virginie Courtin-Clarins, Yaz Bukey and Carlos Souza.
Founder Laure Hériard Dubreuil tapped brands to create exclusive products in the spirit of her Miami boutique.
Aurélie Bidermann and Thierry Despont will also participate.