A lively mix of actors, designers, Italian creatives and luxury executives feasted on pasta and ice cream at the Paris department store.
The debut will take place during Paris Fashion Week in September.
London-based Franco-Greek designer Melanie Georgacopoulos introduced her new Unconventional collection to customers at a cocktail event.
The brand is slated to launch in the U.S. at Saks Fifth Avenue on July 3 and in Le Bon Marché on July 7.
Faced with declining traffic and customer apathy, department stores have no choice but to put change into high gear.
The line features 77 limited-edition pieces designed by 68 local and international brands including Chloé, Miu Miu, Fendi and Givenchy.
Brands and retailers are taking the customization trend to new heights, with among new initiatives Le Bon Marché’s shoe atelier.
The French department store buyer talks about taking risks, sore feet and how she secretly hates cropped flare pants.
Mademoiselle Agnès and Marie-Agnès Gillot were among guests attending the event.