Models wearing The Phluid Project styles, with founder Rob Smith, second from right.


The Phluid Project’s Variable Gender View

The upcoming store and web site broach the issue of gender with sensitivity.

clock January 11, 2018Sharon Edelson

Levi's Ovadia and Sons

Mens Designer Luxury

Ovadia & Sons Collaborates With Levi’s

Ariel and Shimon Ovadia have designed a limited-edition collection of Sherpa-lined trucker jackets under Levi’s new Authorized Vintage assortment.

clock January 8, 2018Aria Hughes

Tees and Jeans

Fashion Scoops

Junk Food Clothing, Levi’s Join on New Store Concept

Tees and Jeans is located on Abbot Kinney and capitalizes on the popularity of the personalization movement.

clock November 17, 2017Kari Hamanaka

Charlotte McKinney and Nazanin Boniadi

Fashion Scoops

Aritzia Collaborates With Levi’s for Exclusive Collection

The Canadian retailer partnered with the denim company on a vintage-inspired collection.

clock November 17, 2017Kari Hamanaka

The Levi's store in Soho.


Levi’s Is Upgrading in Times Square

The denim label is moving into bigger digs, at 1535 Broadway, where it can present the brand on a larger stage.

clock November 15, 2017Evan Clark

The Levi's store in Soho.


Levi’s Revamps Retail Look in SoHo

The pieces of the brand’s new retail attitude are coming together in Manhattan.

clock November 9, 2017Evan Clark

Amazon logo


Amazon’s Private Labels Overshadowing Other Brands

Amazon’s private labels are getting more popular, but it’s coming at the expense of higher profile brands.

clock October 30, 2017Kali Hays

Chip Bergh


Levi’s CEO Chip Bergh Reinvents an American Original

The 164-year-old brand has seen success with innovative product and emotionally connecting with customers.

clock October 25, 2017Jean E. Palmieri

Looks from the Moncler x Stylebop collaboration

Fashion Features

Street Signs: Luxury Brands, Retailers Cop Streetwear Tactics

The rule is move fast or die, say retailers.

clock October 23, 2017Samantha Conti

Screen painting of DVF x Levis.


DVF Studio Brings East Coast Eclat to City By the Bay

Temporary store could become permanent or lead to series of pop-ups.

clock October 17, 2017Sharon Edelson

The Orchard Mile website.


International Speakers to Discuss Unified Commerce at Decoded Fashion Milan

Al Tayer Retail, Tsum, Orchard Mile and Levi Strauss & Co. will be among the company participating to the digital summit.

clock October 17, 2017Alessandra Turra

A rail of Levi 758 jeans inside a store in Central LondonVARIOUS


Levi Strauss Perking Up

Chip Bergh touted the company’s sales and its place in the zeitgeist.

clock October 10, 2017Evan Clark

AtmosphereLevi's Trucker Jacket 50th Anniversary Party, Los Angeles, USA 05 Oct 2017

Fashion Scoops

Levi’s Celebrates 50th Anniversary of the Trucker Jacket

The denim giant asked 50 celebrities and influencers to customize a jacket for Thursday’s installation and party.

clock October 5, 2017Marcy Medina

Amazon Fashion Spring campaign.


Amazon’s Private Label Lark & Ro Nears $10M in Sales

New research shows the online giant’s private label fashion push is starting to pay off.

clock October 3, 2017Kali Hays

Chinese people walk next to a screen showing Chinese soldiers, at a shopping and tourist district in Beijing, China, 30 July 2017. China will mark the 90th anniversary of the founding of the People's Liberation Army on 01 August 2017.Daily life in Beijing, at 90th anniversary of the founding of the People's Liberation Army, China - 30 Jul 2017


International Reach to Boost Apparel Companies’ Profits in 2018

Moody’s said international operations for America’s biggest apparel companies will have profits ticking up next year.

clock September 25, 2017Kali Hays

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Today's Must Read

Marc Jacobs and Kim Jones on the runway at the Louis Vuitton Spring 2012 menswear show.


Exclusive: Kim Jones Is Leaving Louis Vuitton

clock 4hWWD Staff

Social Studies