The Tommy Bahama and Lilly Pulitzer operator had a mixed quarter, but full-priced retail is helping sales.
Both brands now count themselves among the retailers using GiftNow to get online gift shoppers away from gift cards.
The four Lilly Pulitzer + Starbucks bottles will each retail for $39.95.
Despite beating third-quarter earnings estimates after the market close Tuesday, shares of Oxford Industries Inc. fell 9 percent in the morning trading session.
The Lilly Pulitzer label posted a 41 percent comparable store sales increase in the period.
A pop-up shop at the Bryant Park Grill opened Thursday selling the entire 250-piece Lilly Pulitzer for Target collection.