An image from Icon's most recent campaign.

Fashion Scoops

Icon Underwear Adds First Creative Director as Part of Growth Spurt

The “pee-proof” underwear brand is growing after a year of controversy around its ousted founder Miki Agrawal.

clock March 1, 2018Kali Hays

A Lively pop-up store.


Intimates Start-up Lively Raises Another $3M in Seed Round

The company plans to use the raise to fund pop-up tours to raise awareness of the brand.

clock February 28, 2018Vicki M. Young

The La Perla store (center) on Russell Street, Causeway Bay. The flagship was built with a large LED screen on top.


La Perla Faces Eviction, 5.1M Hong Kong Dollar Bill Over Unpaid Rent on Asia Flagship

The brand started to fall behind on payments beginning in December for the four-story, 8,000-square-foot boutique.

clock February 21, 2018Tiffany Ap

Dita Von Teese attends 2018 Femmy Awards hosted by Dita Von Teese on February 6, 2018 in New York City. (Photo by Presley Ann/Patrick McMullan via Getty Images)


Dita Von Teese Hosts 60th Annual FEMMY Awards

The event sponsored by The Underfashion Club was held on Tuesday at Cipriani 42nd Street in New York.

clock February 7, 2018Tracey Greenstein

At the Salon International de la Lingerie and Interfilière


Consumer Focus Takes Hold at SIL

Heritage lingerie brands are moving away from a discourse based on seduction in order to better target today’s consumers.

clock January 30, 2018Alex Wynne

Cosabella, lingerie, bodysuit, paul & joe, underwear


Cosabella Increases Sale Conversions 30% by Upping Personalization

The lingerie company has invested in personalization features to improve margins and customer loyalty.

clock January 30, 2018Elizabeth Doupnik

Inside The White Briefs' Paris boutique


The White Briefs Opens First Boutique in Paris

The Swedish intimate apparel brand, which retails in around 100 doors worldwide, is planning further stores for Stockholm and Tokyo.

clock January 19, 2018Alex Wynne

Looks from the V&A x Coco de Mer range

Fashion Scoops

Coco de Mer Teams With London’s Victoria & Albert Museum on Lingerie Collection

The 32-piece range, including bras, panties, bodysuits, nightwear and accessories, will be available for purchase in September.

clock January 10, 2018Lorelei Marfil

Victoria's Secret store London, UK - 2017


Victoria’s Secret Sued Over ‘Love Made Me Do It’ Slogan

An independent California brand isn’t pleased its name is showing up in Victoria’s Secret marketing.

clock January 8, 2018Kali Hays

Pamela Anderson wearing a baby doll from her collection she designed for Coco de Mer

Fashion Features

Pamela Anderson Creates Lingerie Line With Coco de Mer

The Canadian-American actress and model who’s best known for her role in “Baywatch” has now unveiled a lingerie line of her own.

clock December 5, 2017Lorelei Marfil

Anine Bing campaign.


Anine Bing Revamps Lingerie Collection

The line has doubled in size and will cater to more body types.

clock December 5, 2017Aria Hughes

An ad from Aubade's fall 2018 campaign


Aubade Wants Consumers to Talk Back

The French lingerie brand is rolling out a new communication campaign in time for its 60th anniversary.

clock November 28, 2017Alex Wynne

A Chinese woman walks past a Victoria's Secret store under construction in Wangfujing, Beijing.

Business Features

Uncovering China’s Lingerie Opportunity

Most consumers in the country are still learning about intimate wear, and convincing them to wear it will require redefining what “sexy” is.

clock November 20, 2017Tiffany Ap and Casey Hall

Victoria's Secret models gathered on Nov. 18 for a photo call in Shanghai, China.

Fashion Features

Here’s the Full Model Lineup for Victoria’s Secret Show 2017

After last-minute dropouts, the 55 models were revealed.

clock November 17, 2017Tiffany Ap

Victoria's Secret model Lais Ribeiro participates in "Train Like An Angel", in preparation for the upcoming Victoria's Secret Runway Show in Shanghai, at 305 Fitness, in New YorkVictoria's Secret Training With Lais Ribeiro, New York, USA - 26 Sep 2017


Victoria’s Secret CEO Says Digital Upstarts Can’t Compete With Fittings

Jan Singer is working to refocus the brand on its core attributes as it struggles with sales and profits.

clock November 16, 2017Kali Hays

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