Fashion Scoops

Longchamp to Open Fifth Avenue Flagship

The store’s inauguration in May will kick off a series of events planned for the brand’s 70th anniversary.

clock March 6, 2018Katya Foreman

Longchamp RTW Spring 2018

Fashion Show Reviews

Longchamp RTW Spring 2018

Sophie Delafontaine’s Left Bank gallery owner is all set for an urban safari.

clock October 3, 2017Alex Wynne


Modus and BPCM London Merge Agencies

The ModusBPCM office will be based on Heddon Street in central London.

clock September 4, 2017Lorelei Marfil

Longchamp's personalized Pliage bags are particularly popular in Japan, and the new flagship will house a dedicated personalization space.


Exclusive: Longchamp Unveils Plans for Tokyo Flagship and Headquarters

The French brand’s new tower in the Omotesando neighborhood is set to open in the fall, and will include its biggest store to date in Japan, its third-largest market.

clock June 9, 2017Alex Wynne

Longchamp RTW Fall 2017

Fashion Show Reviews

Longchamp RTW Fall 2017

Sophie Delafontaine played on Seventies references, bringing them up to date with techniques that were definitely of the 21st century.

clock March 7, 2017Alex Wynne

Longchamp eyewear sketch


Longchamp, Marchon Sign Eyewear Licensing Agreement

The first collection of optical frames and sunglasses will launch in September.

clock February 20, 2017Katya Foreman

Bonpoint Fall 2016 Show

Fashion Scoops

Bonpoint Taps Marie-Sabine Leclercq for Marketing, Communications

The seasoned executive has also worked at Lanvin, Louis Vuitton, L’Oréal and Longchamp.

clock October 26, 2016Miles Socha

Will Instant Fashion Mean the End of Fast Fashion?

Designer and Luxury

Scoring This Year’s Instant Fashion Collections

As designers begin to offer instant gratification instead of six months of anticipation, the big question is: How well will they deliver to customers?

clock October 19, 2016WWD Staff

Jessica Alba, Jean Cassegrain and Alexa Chung


Longchamp Celebrates Paris Flagship

Jessica Alba, Alexa Chung and Giambattista Valli were among the guests to celebrate on Tuesday night Longchamp’s new flagship in Paris — its largest store in the world.

clock October 5, 2016Laure Guilbault

The Longchamp store on rue Saint Honoré in Paris

Designer and Luxury

Longchamp Unveils New Paris Flagship

The historic unit grew to three floors and will spill over to a men’s unit across the street.

clock August 29, 2016Miles Socha

A look from Longchamp's spring 2017 men's collection

Fashion Scoops

Longchamp Goes Back to Its Roots With Masculine Focus

The Parisian label is putting a greater focus on its masculine collections and has set the opening of its first men’s store for October this year.

clock June 23, 2016Alex Wynne

Ryan McGinness' "Mindscapes" for Longchamp.

Designer and Luxury

Longchamp’s Exercise in Art Appreciation

Longchamps rue Saint-Honore store in Paris will be closed for renovation, but that doesn’t mean pedestrians have to look at ugly hoarding.

clock April 19, 2016Sharon Edelson

Alexa Chung on the campaign for her fall collection for AG


AG and Alexa Chung Reunite for Fall Ad Campaign

Following her successful design collaboration with the premium denim brand last year, the “It” girl replaces Daria Werbowy in AG’s fall ads.

clock March 16, 2016Khanh T.L. Tran

Longchamp RTW Fall 2016

Fashion Show Reviews

Longchamp Paris RTW Fall 2016

Sophie Delafontaine’s fall collection for Longchamp channels natures’ elements in a city setting.

clock March 10, 2016Roxanne Robinson


Asian Clients Lift Longchamp to Record Sales

The French accessories specialist saw revenues climb 14 percent to 566 million euros, or $628.5 million.

clock February 8, 2016Miles Socha

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Swiss Watch Exports Up 12.9% in February

clock 2hMimosa Spencer

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