The California-based director, who also worked on Kylie Jenner’s “Glosses” video for her Lip Kit advertisements, is shifting gears.
The institute brought together speakers from Johnson & Johnson, Symrise and L’Oréal, among others, to discuss the importance of sustainability in the beauty industry.
With ramped up digital marketing efforts and international expansion, the L’Oréal-owned men’s brand could triple its business by 2020.
The company said its Luxe Division sustained growth in New Markets and a strengthening of positions in Western Europe helped spur the gains.
The lineup could bring in $10 million in sales for year one, industry sources said.