L’Oréal Paris

Winona Ryder in 2017

Fashion Scoops

EXCLUSIVE: Winona Ryder Named L’Oréal Paris Brand Ambassador

The Nineties-era style icon and actress will star in the brand’s “Comeback” campaign for its relaunched U.S. hair-care line, beginning with a commercial airing during the Golden Globes.

clock January 5, 2018Ellen Thomas

Aja Naomi King, Andie MacDowell, Elle Fanning, Eva Longoria and Liya Kebede attend L'Oreal Paris Women of Worth Celebration 2017 on December 6, 2017 in New York City.

Beauty Features

L’Oréal’s 12th Annual Women of Worth Dinner Fetes Power of Women’s Voices

“This is the year of women and you can’t silence us — we’re half the population and we need to be respected,” said attendee Elle Fanning.

clock December 7, 2017Ellen Thomas

AtmosphereVariety & WWD Stylemakers Presented by Anastasia Beverly Hills, Los Angeles, USA - 17 Nov 2016

Beauty Features

Anastasia Beverly Hills, Farsali, Brazilian Bond Builder Get Top Spots for Earned Media Value

Tribe Dynamics’ October report details the cosmetics, skin- and hair-care brands that recorded the most earned media value.

clock November 29, 2017Layla Ilchi

Jane Fonda


L’Oréal Paris Holds Champs-Élysées Beauty-Fashion Show

Seventeen fashion brands — including Balmain, Isabel Marant, Off-White and Sonia Rykiel — and Chopard jewelry were displayed with beauty looks by the L’Oréal Paris team.

clock October 1, 2017Jennifer Weil and Alex Wynne

Olivier Rousteing


L’Oréal Paris, Balmain Host Fete

The brands celebrated their lipstick tie-in Thursday night at a party in Paris.

clock September 29, 2017Jennifer Weil

Beauty Features

Loving Tan, L’Oréal Paris Receive Top Spots for Earned Media Value

The brands recorded the highest value for earned media value in Tribe Dynamics’ July skin and hair reports.

clock September 14, 2017Layla Ilchi

Paris' Avenue des Champs-Élysées.

Beauty Features

EXCLUSIVE: L’Oréal Paris to Stage Champs-Élysées Fashion-Beauty Runway Show

On Oct. 1, a number of the brand’s faces, models and fashion icons will walk the tony shopping avenue.

clock September 13, 2017Jennifer Weil

Color Cosmetics

L’Oréal Paris Ends Contract With Munroe Bergdorf

Bergdorf was the beauty giant’s first transgender model.

clock September 1, 2017Lorelei Marfil

Color Cosmetics

QVC and YouCam Makeup Team for First TV-Mobile Augmented Reality Shopping Experience

Storytelling meets technology as QVC links with YouCam to help shoppers pick the perfect shade.

clock August 21, 2017Faye Brookman

Helen MirrenBFI Chairman's Dinner, London, UK - 21 Feb 2017

Beauty Features

When Beauty Ambassadors Go Rogue

Whether off-script comments can help or hurt a brand depends on a host of factors, industry sources say.

clock August 4, 2017Jennifer Weil

Using the YouCam Makeup app.

Beauty Features

EXCLUSIVE: L’Oréal and Perfect Corp. Reveal Worldwide Partnership

Color cosmetics collections from all the beauty giant’s brands will be integrated in the YouCam Makeup app using augmented reality.

clock July 10, 2017Jennifer Weil

Elle Fanning

Beauty Features

EXCLUSIVE: Elle Fanning Named International Spokesperson of L’Oréal Paris

The actress will join the brand’s other faces at the Cannes Film Festival, where she’s also in two movies to be screened.

clock May 15, 2017Jennifer Weil

Julianne Moore in custom Givenchy Couture at 2016 Cannes Film Festival

Fashion Scoops

L’Oréal Paris Reveals Movies for Outdoor Cinema at 2017 Cannes Film Festival

The brand asked some of its actress ambassadors to choose a movie they want to present free to the public.

clock May 11, 2017Jennifer Weil

Val Garland

Beauty Features

Val Garland Named L’Oréal Paris Global Makeup Director

The seasoned makeup artist has created catwalk looks and editorial coverage for major fashion designers and publications.

clock May 10, 2017Jennifer Weil

Olivier Rousteing L'Oréal Paris

Fashion Scoops

Balmain’s Olivier Rousteing Teams With L’Oréal Paris on Lipstick Line

The limited-edition capsule collection will be available starting in early September.

clock May 3, 2017Jennifer Weil

Load More Arrow


Today's Must Read

Marc Jacobs and Kim Jones on the runway at the Louis Vuitton Spring 2012 menswear show.


Exclusive: Kim Jones Is Leaving Louis Vuitton

clock 4hWWD Staff

Social Studies