The Nineties-era style icon and actress will star in the brand’s “Comeback” campaign for its relaunched U.S. hair-care line, beginning with a commercial airing during the Golden Globes.
“This is the year of women and you can’t silence us — we’re half the population and we need to be respected,” said attendee Elle Fanning.
Tribe Dynamics’ October report details the cosmetics, skin- and hair-care brands that recorded the most earned media value.
Seventeen fashion brands — including Balmain, Isabel Marant, Off-White and Sonia Rykiel — and Chopard jewelry were displayed with beauty looks by the L’Oréal Paris team.
The brands recorded the highest value for earned media value in Tribe Dynamics’ July skin and hair reports.
On Oct. 1, a number of the brand’s faces, models and fashion icons will walk the tony shopping avenue.
Storytelling meets technology as QVC links with YouCam to help shoppers pick the perfect shade.
Color cosmetics collections from all the beauty giant’s brands will be integrated in the YouCam Makeup app using augmented reality.
The actress will join the brand’s other faces at the Cannes Film Festival, where she’s also in two movies to be screened.
The brand asked some of its actress ambassadors to choose a movie they want to present free to the public.
The seasoned makeup artist has created catwalk looks and editorial coverage for major fashion designers and publications.
The limited-edition capsule collection will be available starting in early September.