Companies like Kering and LVMH are still waiting for specifics on implementation, but they have to comply with new rules, with or without them.
An Instagram contest for micro-influencers to serve as de Jager’s guest host will precede the 10-episode series.
The brand’s product solution roots are the core of the new concept.
Color cosmetics collections from all the beauty giant’s brands will be integrated in the YouCam Makeup app using augmented reality.
A virtual reality room allows for simulation of optimal product placement.