The company looks to be digging in on creative branding and experiences.
Lee Holman is parting ways with the yoga-centric brand for “personal reasons.”
A patented bra design wasn’t enough to keep the rival athleticwear brands in court.
A new Wells Fargo report says the ath-leisure boom times for athletic giants are looking close to over.
A shift in beauty standards, increase in sports participation and desire for fashionable athletic attire drives a new generation of Chinese women.
The yoga-centric brand will incur millions in costs related to store closures, but $4 billion in revenue by 2020 is still the larger plan.
Deutsche Bank doesn’t like the athleticwear brand’s near term growth prospects.
A legal battle is brewing over a strappy sports bra.
A new approach to brand building utilizes crowd culture.