Convinced that the estimated 100 million American women who are above a size 14 deserve the same workout options as their straight-sizes peers, the direct-to-consumer e-commerce company has developed GAME by Universal Standard.
The yoga-centric brand is still focused on physical retail, with a few tweaks, as a growth driver.
Even with more restructuring costs on the horizon, the company upped its guidance.
The company looks to be digging in on creative branding and experiences.
Lee Holman is parting ways with the yoga-centric brand for “personal reasons.”
A patented bra design wasn’t enough to keep the rival athleticwear brands in court.
A new Wells Fargo report says the ath-leisure boom times for athletic giants are looking close to over.
A shift in beauty standards, increase in sports participation and desire for fashionable athletic attire drives a new generation of Chinese women.
The yoga-centric brand will incur millions in costs related to store closures, but $4 billion in revenue by 2020 is still the larger plan.
Deutsche Bank doesn’t like the athleticwear brand’s near term growth prospects.