Will Smith, Eva Longoria and Donatella Versace were among the guests, who took in a live performance by Dionne Warwick.
The Los Angeles-based eyewear brand threw a party at Chateau Marmont to celebrate its third decade and the new Peter Lindbergh campaign.
The eyewear group envisions a future where it will fulfill consumer orders direct from the warehouse, meaning less inventory.
At the Vision Expo East trade show, eyewear giants relayed their reservations, saying import taxes would ultimately hurt consumers.
The event, called “Shaping a Creative Future,” was held in a partnership with Yale School of Management and Politecnico di Milano School of Management on March 20 and 21.
At the MIDO fair in Milan, round, cat-eye, Wayfarer, half-rimmed and aviator shapes proliferated.
Retail and luxury stocks were uneven early on Monday.
Called “Shaping a Creative Future,” the event will be in a partnership with the Yale School of Management and Politecnico di Milano School of Management and will be held on March 20-21 in Milan.
The licensing deal involves the design, manufacture, distribution and sale of a range of Ray-Ban and Ferrari co-branded eyewear.