The firm also backs Rodan & Fields.
The ECRM session was the setting for a lively panel on what’s sparking beauty sales in the mass and specialty markets.
Tori Spelling is hosting a reality beauty show that allows audience interaction with augmented reality and tie-ins with industry brands.
The brand is now backed by Tengram Capital and has hired Stacy Panagakis as ceo.
When Brittany Brown couldn’t find a trade show highlighting brands from and for women of color, she created her own.
The celebrity-slash-influencer will advise on content creation and product ideation.
The evening fete was held in celebration of Dior Backstage, the newest makeup offering from the brand.
Wheesearch Beauty includes about 2,000 mass and prestige products from MAC to Maybelline.
The brand returns to New York City on June 1 with a series of pop-ups designed by the late Zaha Hadid.
This is the fragrance brand’s first foray into color cosmetics.
The actress and influencer has bought Illuminate by Ashley Tisdale from BH Cosmetics and is planning a re-brand.
New companies like Be for Beauty and Winky Lux that can put out on-trend products quickly are forcing established companies to figure out how to move faster.