KIKOiD store in Milan's Corso Vittorio Emanuele II.

Beauty Features

Kiko Milano To Open Largest Store in the World

The Milanese flagship will offer a customization program and private makeup rooms.

clock November 22, 2017Sandra Salibian

benefit susan kim wwd digital forum

Marketing and Promotion

How Benefit Guards Its Brand DNA

Benefit’s Susan Kim on how this 40-year-old cosmetics company resonates with today’s consumers.

clock November 22, 2017Adriana Lee

Simply Me Beauty

Color Cosmetics

7-Eleven Hopes Women Want Cosmetics With Their Coffee

7-Eleven is the latest to throw its hat into the booming cosmetics category as the giant convenience store company seeks to capitalize on its huge foot traffic.

clock November 21, 2017Faye Brookman

Maria Hatzistefanis and Sofia Richie

Beauty Features

Nip + Fab Taps Sofia Richie as Face of Brand

The daughter of Lionel Richie and sister of Nicole Richie, she has appeared in campaigns for Tommy Hilfiger, Michael Kors and Chanel.

clock November 16, 2017Lorelei Marfil

SinfulColors Cosmetics

Color Cosmetics

Vanessa Hudgens Helps SinfulColors Expand Into Cosmetics

Taking a cue from its nail colors, SinfulColors Cosmetics will feature bold pigments in a line that will total more than 100 stockkeeping units.

clock November 16, 2017Faye Brookman

Felicity Jones

Beauty Features

Clé de Peau Beauté Names Felicity Jones Face of Brand, Embarks on Relaunch

Jones’ first campaign launches in January, marking the start of Clé de Peau’s total brand relaunch.

clock November 15, 2017Ellen Thomas

An image from Alcone Co.'s 65th anniversary party.

Beauty Features

Alcone Company Celebrates 65th Anniversary

Originally a pharmacy in the Fifties, Alcone Co. has become a go-to destination for makeup-obsessed consumers.

clock November 13, 2017Layla Ilchi

Isadora; Eyes; Eyeshadow; 1224EyeSculptorBar; 20NudeSculpt; 1224 Eye Sculptor Bar 20 Nude Sculpt; 122420; 7317851224206; Nude; Brown; CoolMatt17; SculptYourEyes17

Color Cosmetics

IsaDora Returns to U.S. Color Cosmetics Market

Sweden’s number-one color cosmetics brand has its sights set on growth in the U.S. as American shoppers embrace global beauty powers.

clock November 10, 2017Faye Brookman

Kate Moss

Beauty Features

Kate Moss Gets Her Wish to Have Decorté Products Close By

Launched in 1970, the cult Japanese beauty brand is known for fusing Eastern medicine and technologically innovative science into its range of intensive creams and serums.

clock November 7, 2017Lorelei Marfil

Bobbi Brown AR

Beauty Features

Bobbi Brown Cosmetics Adds Web-Based Try-on Technology

Luxury brands are seeing sales conversion rates rise from product page augmented reality.

clock November 1, 2017Faye Brookman

A Halloween makeup look from Lancôme.

Beauty Features

Lancôme Live-streams Halloween Looks as Part of Collaboration With Perfect Corp.

Halloween marks beginning of partnership between Lancôme and Perfect Corp.

clock October 30, 2017Faye Brookman

Mehron's Brazen Mascara

Color Cosmetics

Mehron Turns 90, Focuses on Real-Life Makeup

The brand has reformulated products to be wearable for everyday people.

clock October 30, 2017Allison Collins

Target is blowing out its beauty department.

Beauty Features

Makeup Suffers in Mass Market Amid Channel Complexity

The mass channel is struggling as shoppers buy lower-priced makeup in specialty channels and online.

clock October 27, 2017Allison Collins and Ellen Thomas

JMB Roosevelt Field Kiosk_1102

Beauty Features

Iman, Jay Manuel Beauty Team With Simon on Experiential Retail Concept

The first location will open in a busy common space in the Roosevelt Field Mall.

clock October 25, 2017Ellen Thomas

Gigi x Maybelline West Coast Glow

Beauty Features

EXCLUSIVE: Gigi Hadid’s Makeup Artist Erin Parsons Talks Gigi x Maybelline

The brand’s global makeup artist — and the supermodel’s personal go-to — advised Hadid throughout the development process.

clock October 22, 2017Ellen Thomas

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