Beauty has been a laggard in adopting mobile. That’s about to change.
Urban Outfitters reached out to Deck of Scarlet on Instagram.
WWD’s mass market editor Ellen Thomas heads to Blushington — often called “the Drybar of makeup” — to observe the holiday rush.
Sally Beauty has been on an influencer tour of the country staging product demonstrations. The buzz created is paying off in stores.
The four-year-old makeup brand has landed a deal with a private equity firm that has backed brands like Smashbox and It Cosmetics.
Estée Lauder’s new AR makeup education, in conjunction with Perfect Corp., will reach its 17,000-plus beauty advisors around the world using mobile devices.
TSG has invested in Huda Beauty; Anastasia Beverly Hills is said to have hired Imperial Capital.
The four-year-old beauty brand has made waves — wooing more than just the influencer community — but investors, too.