makeup

YouCam Makeup Perfect Corp. CES 2018 augmented reality

Technology

YouCam Makeup Shows What AR for Beauty Can Do

Perfect Corp. shows how it blends artificial intelligence with augmented reality for the latest features in its digital beauty app.

clock January 16, 2018Adriana Lee

Backstage at Badgley Mischka RTW Spring 2018

Beauty Features

Badgley Mischka, TPR Ink Beauty License Deal

Fragrance products are slated for a spring launch, while color cosmetics are expected to make their debut this summer.

clock January 16, 2018Allison Collins

Beauty Features

Stat Department: The Kardashian Effect

Call it a Kim Kardashian-inspired makeover: makeup in both the mass and prestige markets has seen sales of products in categories from contouring to false eyelashes soar.

clock January 12, 2018Ellen Thomas

Maya Mikhailov

Beauty Features

What to Watch: How Going Mobile Will Impact the Beauty Business in 2018

Beauty has been a laggard in adopting mobile. That’s about to change.

clock January 5, 2018Faye Brookman

Cover Girl Mascara

Beauty Features

What to Watch: Mass Makeup Gets a Makeover

Legacy brands like Cover Girl and Almay are reinventing themselves in the face of heightened competition from online brands and slowing foot traffic in department stores.

clock January 5, 2018Ellen Thomas and Faye Brookman

The eye-shadow palette from BH Cosmetics and Lindy Tsang, aka Bubzbeauty.

Mergers and Acquisitions

MidOcean Partners Invests in BH Cosmetics

The brand sells value-priced cosmetics and brush sets.

clock January 4, 2018Allison Collins

Wet 'n' Wild Mega Last Liquid Catsuit Eye Shadow

Beauty Features

Wet ‘n’ Wild’s Fast-Paced Growth Trajectory

The Markwins-owned brand is rolling out to two-thirds of Ulta doors in February.

clock January 2, 2018Ellen Thomas

Deck of Scarlet palette.

Color Cosmetics

Deck of Scarlet Adds Distribution in Urban Outfitters

Urban Outfitters reached out to Deck of Scarlet on Instagram.

clock December 27, 2017Faye Brookman

Blushington regular Aline Shapiro getting a touch-up.

Beauty Features

Beauty Undercover: Where the Upper East Side Gets Primped

WWD’s mass market editor Ellen Thomas heads to Blushington — often called “the Drybar of makeup” — to observe the holiday rush.

clock December 27, 2017Ellen Thomas

Riley Rose opened in Bridgewater, N.J.

Beauty Features

Forever 21 Opens Eighth Riley Rose

Shopping centers are looking to beauty brands to build traffic. Riley Rose has expanded to eight stores in just three months. Its newest store is in Bridgewater, N.J.

clock December 23, 2017Faye Brookman

Celebrity hair stylist Gregory Patterson at the New York Get Glam Beauty Lounge.

Beauty Features

Sally Beauty Taps Power of Influencers to Push Beauty Growth

Sally Beauty has been on an influencer tour of the country staging product demonstrations. The buzz created is paying off in stores.

clock December 18, 2017Faye Brookman

Huda Kattan

Mergers and Acquisitions

Exclusive: How Huda Beauty Will Expand After Landing Major Investment Deal

The four-year-old makeup brand has landed a deal with a private equity firm that has backed brands like Smashbox and It Cosmetics.

clock December 14, 2017Allison Collins

Estée Lauder, in conjunction with Perfect Corp., is launching a live AR makeup education program.

Beauty Features

Augmented Reality Makes the Jump to Beauty Training

Estée Lauder’s new AR makeup education, in conjunction with Perfect Corp., will reach its 17,000-plus beauty advisors around the world using mobile devices.

clock December 14, 2017Faye Brookman

Huda Kattan

Mergers and Acquisitions

Beauty Bonanza: Huda Beauty Gains Investor; Anastasia Said to Hire Banker; Goddess Garden Raises Series B

TSG has invested in Huda Beauty; Anastasia Beverly Hills is said to have hired Imperial Capital.

clock December 14, 2017Allison Collins

Huda Kattan

Mergers and Acquisitions

EXCLUSIVE: Huda Kattan Closes Out Blockbuster Year With Major Beauty Deal

The four-year-old beauty brand has made waves — wooing more than just the influencer community — but investors, too.

clock December 14, 2017Allison Collins

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