mascara

Too Faced Better Than Sex Mascara

Products

The National Advertising Division Recommends Too Faced Change Mascara Claims

Part of the Better Business Bureau, the NAD states the color-cosmetics brand should discontinue its claim of “1,944 percent more volume” for its Better Than Sex Mascara.

clock November 8, 2017Layla Ilchi

Rimmel's new Facebook camera effects.

Color Cosmetics

Rimmel London Seeks Edge With Facebook App, Bold Product Debuts

Efforts could help drive Millennials into mass-market doors.

clock August 4, 2017Faye Brookman

The first five Ardell Beauty items set for June 1 in Sally Beauty stores.

Color Cosmetics

Lash Leader Ardell Breaks Into Color Cosmetics

First up will be five products that build upon Ardell’s power in the eye category.

clock May 24, 2017Faye Brookman

Smith & Cult's Book of Eyes eye-shadow quad

Color Cosmetics

Smith & Cult Enlarges With Eye Products

The Luxury Brand Partners-owned nail polish brand is introducing mascara, eyeliners and eye shadows for the fall.

clock August 22, 2016Rachel Brown

House of Lashes limited-edition Sephora Collection styles.

Color Cosmetics

House of Lashes Partners With Sephora on Limited-Edition Lash Styles

The collaboration for the Sephora Collection is the social media-fueled brand’s first major push into retail.

clock August 1, 2016Rachel Brown

Beautycounter's mascara

Beauty Features

Beautycounter Goes Big With Mascara

The direct-sales safe cosmetics brand expects to move 1 million units of the lash lengthener over the next few months.

clock May 2, 2016Rachel Brown

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Essentialist

Today's Must Read

Eye

Asked and Answered: What Are Your Thanksgiving Plans?

clock 5hLeigh Nordstrom

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