Buyers focused on smaller and emerging brands — and said the city was full of innovation and fresh ideas.
Tom and Ruth Chapman recently sold their majority stake in the fashion e-commerce business to a private equity firm.
The annual ceremony was hosted this year by Catherine Zeta-Jones.
A barometer from Matchesfashion.com and the Institut Français de la Mode showed digital habits gaining ground in the past six months.
Founder Tina Lutz plans to donate $10 from every purchase to the nonprofit Every Mother Counts, which Christy Turlington Burns started to make childbirth and maternity safe for women around the world.
The new site will be located close to Heathrow airport to facilitate speedy deliveries internationally.
The event follows news of the company’s sale to Apax Partners, last Friday.
The finalists include Matea Benedetti, Calcaterra, CO|TE, Leo Studio Design and Tiziano Guardini, who were tasked with creating a bespoke look celebrating Italian craftsmanship and sustainable innovation, as well as social and environmental values, and produced in Italy.
Terms of the deal have not been disclosed.