The label, which launched in 2012 and is based in east London, delved into men’s wear after seeing a demand from its customers.
The designer’s first ready-to-wear collection for the house will be presented in June.
The custom suit business has been a bright spot for Men’s Wearhouse and Jos. A. Bank.
Movie tie-ins have become a favorite of the beauty industry.
In addition to the SoHo site, the brand plans a London store and another in Paris over the next three years.
Q2 was important for acquiring Millennial men due to occasion — proms, graduation, weddings — dressing.
The range is exclusively sold at Selfridges.
The retailer, which is owned by Associated British Foods, urged consumers to return the items to any Primark store where they will be offered a full refund, with no proof of purchase necessary.