Movie tie-ins have become a favorite of the beauty industry.
In addition to the SoHo site, the brand plans a London store and another in Paris over the next three years.
Q2 was important for acquiring Millennial men due to occasion — proms, graduation, weddings — dressing.
The range is exclusively sold at Selfridges.
The retailer, which is owned by Associated British Foods, urged consumers to return the items to any Primark store where they will be offered a full refund, with no proof of purchase necessary.
Ceo David Levin took discussion of first-quarter results as an opportunity to argue the health of the transitioning business after being put on a default risk list by S&P.