Q2 was important for acquiring Millennial men due to occasion — proms, graduation, weddings — dressing.
The range is exclusively sold at Selfridges.
The retailer, which is owned by Associated British Foods, urged consumers to return the items to any Primark store where they will be offered a full refund, with no proof of purchase necessary.
Ceo David Levin took discussion of first-quarter results as an opportunity to argue the health of the transitioning business after being put on a default risk list by S&P.
Global Brands Group has taken over the wholesale distribution for most of Europe, while Folli Follie Group has the rights for Greece, Cyprus, Romania and Bulgaria.
Also, Allen I. Questrom has elected not to stand for reelection to the board.
Armed with a new China partner, “it’s a new, fresh look…it says we’re back,” the brand’s international president Andy Lew said.
The range is a part of the pre-fall men’s collection that is set to launch on April 21.