Vita Liberata is part of a growing prestige self-tanner market.
Both firms are building out their brand portfolios.
This is a new market for Colgate, which owns Tom’s of Maine.
A transaction could be completed by the end of this week.
This is Eurazeo Brands’ first deal under ceo Jill Granoff.
Hanesbrands is looking to Alternative to mix up product, but the use of sustainable and recycled materials could be on the line.
The Hut Group has also recently bought Espa and Glossybox.
The buyer just did a deal for Glossybox, and has voiced interest in buying beauty brands.
Shareholders representing a majority of Choo’s equity voted in favor of the merger.
The jewelry chain’s new leader Virginia Drosos has a long history of making acquisitions to aid growth.