Dubbed the “Oscars of fashion,” the awards will be held again at the La Scala theater during fashion week as the industry continues to emphasize the role of sustainability.
For the first time, the fashion house has invited four celebrated creative minds — Ronan and Erwan Bouroullec, Konstantin Grcic, Herzog and de Meuron and Rem Koolhaas — to each work on developing a unique item by using Prada’s iconic nylon material.
Ricky Martin and Rita Ora came out for the pop-up club’s opening night, but the real VIP guest was Miuccia Prada — who stayed at the party well past midnight.
This is in accordance with a law passed in 2015 and allows to have an ongoing dialogue in full transparency with the country’s Tax Authority, significantly decreasing fiscal risks.
The fashion industry flocked to the event, which was held at the La Scala theater.