Retailers say indie and artisanal labels will drive sales this season.
Celebrants plan to spend on average $205 this year, a six percent increase over 2015.
From illustrations and photos to videos and cards, designers, brands and retailers showed a lot of love.
The National Mother’s Day Committee honored Meredith Vieira, Joanna Coles, Liz Rodbell and Dee Ocleppo with Outstanding Mother Awards.
WWD polled celebs, designers and socials asking for the best pearl of wisdom bestowed on them by their mothers.