A cheerleader performs during the second half of the NFL football NFC championship game between the Philadelphia Eagles and the Minnesota Vikings, in PhiladelphiaVikings Eagles Football, Philadelphia, USA - 21 Jan 2018

Fashion Scoops

Vera Wang Suits Up Eagles Cheerleaders for Super Bowl Showdown With Patriots

Having once competed as a junior elite figure skater, Vera Wang has dressed such athletes as Nancy Kerrigan and Michelle Kwan, and the designer will suit up Olympian Nathan Chen at this month’s Winter Games.

clock February 2, 2018Rosemary Feitelberg

Fashion Scoops

Adriaen Black Launches E-commerce Site With Casual Clothes Inspired by Andrew Jang’s Pro-athlete Clients

Adriaen Black will be welcoming six or seven NFL players as interns to show them the challenges and upsides of starting a clothing company.

clock January 25, 2018Rosemary Feitelberg

FIT students Wing-Sze Ho, Eun Su Yoo, Arpi Dayian and Iwona Usakiewicz created the winning designs.


NFL and FIT Join Forces on New Fan Merchandise

A group of students reimagined the logos of all 32 teams and the design is on apparel and hard goods.

clock November 29, 2017Jean E. Palmieri

Martellus Bennett


Green Bay Packers’ Martellus Bennett Debuts Children’s Wear

In July, MartyLand x Mimobee will debut, thanks to Bennett’s daughter who asked him to make her some dresses like the ones he drew for his children’s books.

clock May 16, 2017Rosemary Feitelberg

NFL players Romeo Okwara, left, Sterling Shepard, far right, pose with FIT students at the NFLxFIT Visual System Design Contest and Exhibition at The Museum at FIT on Tuesday, April 18, 2017, in New York. (Photo by Evan Agostini/Invision for The Fashion Institute of Technology/AP Images)


FIT Reveals Winners of NFL x FIT Visual Design Contest

Students created new visual branding inspired by NFL team logos, which will be used on merchandise.

clock April 19, 2017Aria Hughes

The branding of the Giants and the Jets are among the logos being reimagined by F.I.T. students.

Fashion Scoops

NFL Drafts FIT Students to Revamp Branding

The FIT students’ winning NFL-inspired designs will be on display in The Museum at FIT’s Gallery April 14 through 29.

clock April 12, 2017Rosemary Feitelberg

Tom Brady and Bill Belichick

Fashion Scoops

NFL Teams With IMG to Build Licensing in Europe and Asia

Through the alliance with IMG, the aim is to target a range of distribution channels and price points.

clock April 4, 2017Rosemary Feitelberg

Jean-Francois Sberro, Victor Cruz, and Jesse Palmer


Hublot Celebrates New Giants, Victor Cruz Partnership

The Swiss luxury watch brand is now the official watch and timekeeper of the NFL team and codesigned a watch with Cruz.

clock September 21, 2016Aria Hughes

Eli Manning

Mens Lifestyle

Eli Manning On Fashion and Flexibility

The New York Giants quarterback took time out from a Robin Hood Foundation event at Ermenegildo Zegna last week to answer a few questions.

clock April 30, 2016Jean E. Palmieri

antonio brown dancing with the stars


‘Dancing With the Stars’ Style Blitz: Von Miller, Antonio Brown and Doug Flutie

Vying for the prized mirror disco ball in the popular TV show, the pro football players face off in a competition of signature accessories, football bling and personal style.

clock April 1, 2016Khanh T.L. Tran

Antonio Brown


Antonio Brown on ‘Dancing With the Stars’ and Playing With Fashion

The Pittsburgh Steeler wide receiver talks training for the TV competition, creating his own style and designing clothes in the future.

clock April 1, 2016Khanh T.L. Tran

Montez Renault


Former NFL Linebacker Karlos Dansby’s Men’s Line to Hit Nordstrom

Montez Renault is developing new products and plans to grow its lifestyle grooming business with additional men’s salons.

clock March 18, 2016Allison Collins

Betsey Johnson NFL unveils Super Bowl 50 Bespoke designer footballs in collaboration with CFDA, New York, America - 20 Jan 2016


Steven Kolb, Rachel Roy and More Celebrate the CFDA and the NFL’s Super Bowl 50 Collaboration

In honor of the Super Bowl 50, the CFDA and the NFL unveiled 50 bespoke footballs created by brands including Rag & Bone, Tiffany &Co. and Shinola.

clock January 21, 2016Aria Hughes

Marketing and Promotion

NFL Players Jordy Nelson, Carson Palmer Star in Dove Men+Care’s Campaign

The skin-care brand wants to promote a different type of highlight reel.

clock January 20, 2016Aria Hughes

Cam Newton at a postgame press conference during the 2015 season.

Mens Fashion

Cam Newton’s Sartorial Style During the 2015 Press Season

Cam Newton’s almost-perfect season matches his almost-perfect sartorial style.

clock January 15, 2016Aria Hughes

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clock 2hMimosa Spencer

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