Nike

Technology

China’s VIP.com Looking to Boost Roster of U.S. Brands

Platform seeks brands to feed consumers’ rabid appetites for newness.

clock 1hSharon Edelson

Nike Melrose Avenue

Retail

Melrose Mania: The Real Real, Nike, Bluemercury, The Great to Move Onto the Buzzy Avenue

The fashion, design, fitness and food hub in Los Angeles welcomes more high-profile tenants, as retail leasing sees a new cycle of activity.

clock June 15, 2018Marcy Medina

The special Adidas shop at Tsum in Moscow for the World Cup

Retail

World Cup Fever to Heat Up Russian Retail

The tournament, which starts June 14, is expected to bring a wave of tourist spending and a halo effect afterward.

clock June 14, 2018Anvar Sidorov

Sneaker Influencers

Footwear

Sneaker Influencers Predict What’s Next for Footwear Market

They foresee more dad shoes, more collaborations and more hype.

clock June 12, 2018Aria Hughes

An image from the Reebok campaign with Gigi Hadid.

Fashion Scoops

Reebok Taps Former Nike Executive and Brand Specialist Karen Reuther as Global Creative Director

Her marching orders include partnering with Reebok’s “product and marketing teams to deliver innovative, performance-led products for the consumer who is both fitness and style obsessed.”

clock June 11, 2018Rosemary Feitelberg

Virgil Abloh x Nike Lab

Fashion Scoops

Virgil Abloh, Kim Jones Design Nike World Cup Collections

Each designer has reimagined soccer — or football — uniforms.

clock June 1, 2018Aria Hughes

Wine's debut collection features Italian fabrics.

Fashion Scoops

Direct-to-Consumer Wone Athleticwear Debuts With Focus on Human Connections

Hildebrand connected with her future husband in 2013, when she was creating the first meditation center in Portland, Ore.

clock June 1, 2018Rosemary Feitelberg

Serena Williams with clothes from her line.

People

EXCLUSIVE: Serena Williams Hopes ‘S’ Means Success

Serena Williams on new fashion line “Serena,” returning to the court with confidence and how motherhood, marriage and the #MeToo movement have affected her.

clock May 30, 2018Leigh Nordstrom

Kyle in McDonald's x Joe Freshgoods collection.

Mens Clothing Furnishings

STREET SIGNS: McDonald’s Dabbles in Streetwear

For the launch of a new Sprite flavor, the fast food chain tapped Joseph Robinson of Joe Freshgoods to produce a line of merchandise.

clock May 25, 2018Aria Hughes

Sketches from PopSugar at Kohl's.

Retail

Kohl’s, With Help From PopSugar, Looks to Reel In More Millennials

The retailer sees progress and continued promise in the cohort.

clock May 21, 2018Sharon Edelson

Nike x Top Dawg Entertainment collection.

Fashion Scoops

Nike Dabbles in Merch

The sportswear brand has teamed up with Top Dawg Entertainment to make apparel for Kendrick Lamar’s Championship Tour.

clock May 4, 2018Aria Hughes

The Nike-designed uniforms will also be available to consumers.

Activewear

Nike Unveils New WNBA Uniforms

The season kicks off with pre-season games on May 6.

clock April 26, 2018Jean E. Palmieri

Emma McIroy wearing a Wildfang suit.

Retail

Wildfang’s Sisterhood of Men’s Wear Fanatics

The retailer identified a void for androgynous clothing designed for women.

clock April 25, 2018Sharon Edelson

Eliud Kipchoge training in the FlyPrint shoe.

Footwear

Nike Creates 3-D Textile for Running Shoes

Olympic marathon champion Eliud Kipchoge will wear the shoes at the London Marathon on April 22.

clock April 17, 2018Jean E. Palmieri

Streetwear Influencers

Marketing and Promotion

Streetwear Still Strong Among Generation Z

Nike, Adidas, Supreme and Gucci rank as favorite brands of the demographic.

clock April 13, 2018Elizabeth Doupnik

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Essentialist

Today's Must Read

Jennifer Lawrence

Fashion

EXCLUSIVE: Jennifer Lawrence to Front New Dior Fragrance

clock 12hJennifer Weil

Social Studies