Just as American and European designers have taken inspiration from activewear brands — or jumped in altogether — now the tables are turning with more sportif labels offering shoppers everyday options.
Executives from Google, the Nike Foundation, Twitter, the Curious Co., L’Oréal Luxe USA, Artemis Rising and other corporations joined together to discuss girls’ and women’s issues.
At 20 percent of spend, apparel is second behind food, which has a 22 percent share of wallet.
Nike ranks number 12 on the overall list of the top 100 brands when it comes to loyalty.
The athletic companies have diversified products and tapped hard-hitting influencers to secure gains in earned media value.
The designer emerged from sabbatical to work with the sportswear company on a new collection that includes a much-anticipated sneaker.
New research shows the online giant’s private label fashion push is starting to pay off.
The Authentic Brands Group-owned company is launching its first lifestyle collection for men through a collaboration with DYNE and second one will follow with the streetwear label Publish.
A longtime Adidas executive is facing multiple allegations of bribing young athletes and their families.
Moody’s said international operations for America’s biggest apparel companies will have profits ticking up next year.
A new Wells Fargo report says the ath-leisure boom times for athletic giants are looking close to over.
A shift in beauty standards, increase in sports participation and desire for fashionable athletic attire drives a new generation of Chinese women.