Nike

Adidas’ polyester and spandex shorts and Under Armour’s polyester and elastane leggings. APL sneakers.

Fashion Trends

Men’s Activewear Trend: Pump Day

Battle ropes are in vogue in gyms — and so is activewear decked out in bold colors, compression fabrics and vivid graphics and logos.

clock October 19, 2017Alex Badia

A visual of Reebok's spring campaign featuring Gigi Hadid

Business Features

Athletic Companies Lean Toward Lifestyle Options to Fuel Sales

Just as American and European designers have taken inspiration from activewear brands — or jumped in altogether — now the tables are turning with more sportif labels offering shoppers everyday options.

clock October 19, 2017Rosemary Feitelberg

Dayle Haddon with Canadian Prime Minister Justin Trudeau

Fashion Scoops

WomenOne’s Dayle Haddon Aims to Empower Girls With Help From Canadian PM Justin Trudeau

Executives from Google, the Nike Foundation, Twitter, the Curious Co., L’Oréal Luxe USA, Artemis Rising and other corporations joined together to discuss girls’ and women’s issues.

clock October 17, 2017Rosemary Feitelberg

Teens spend the most on food and apparel.

Business Features

Piper Jaffray Survey: Teen Shifts in Spending, Mind-set

At 20 percent of spend, apparel is second behind food, which has a 22 percent share of wallet.

clock October 11, 2017Vicki M. Young

Nike is the top brand when it comes to loyalty.

Business Features

Brand Keys Says Nike Ranks Top in Loyalty Among Retail Brands

Nike ranks number 12 on the overall list of the top 100 brands when it comes to loyalty.

clock October 10, 2017Vicki M. Young

The Adidas and JD Sports fall 2017 EQT campaign featuring Stormzy and Hailey Baldwin

Marketing and Promotion

Winners Win: Adidas, Nike, Under Armour Lead Activewear Vertical

The athletic companies have diversified products and tapped hard-hitting influencers to secure gains in earned media value.

clock October 10, 2017Elizabeth Doupnik

Nike Riccardo Tisci

Street Style

Riccardo Tisci Links With Nike on Basketball Collection, Sneakers

The designer emerged from sabbatical to work with the sportswear company on a new collection that includes a much-anticipated sneaker.

clock October 10, 2017Kari Hamanaka

Amazon Fashion Spring campaign.

Financial

Amazon’s Private Label Lark & Ro Nears $10M in Sales

New research shows the online giant’s private label fashion push is starting to pay off.

clock October 3, 2017Kali Hays

Business Features

Prince Teams With DYNE’s Chris Bevans for First Lifestyle-Inspired Men’s Wear

The Authentic Brands Group-owned company is launching its first lifestyle collection for men through a collaboration with DYNE and second one will follow with the streetwear label Publish.

clock October 2, 2017Rosemary Feitelberg

Mark Parker Nike CEO Mark Parker speaks during a news conference, in New YorkNike Innovations, New York, USA

Financial

Nike Profits Slip 24% on Flat Revenues

The active giant is looking to move faster with its consumer offense.

clock September 26, 2017Evan Clark

Photo, an Adidas game ball rests on the scorer's table prior to an NCAA college basketball game between Michigan State and Nebraska in Lincoln, Neb. Unlike the NBA, which uses the Spalding ball for all games, the NCAA has no uniform brand for regular-season games. That means a team could be playing with a type of ball it's unaccustomed to when it goes on the roadGame Balls Galore Basketball, Lincoln, USA

Financial

Adidas Exec at Center of College Basketball Bribery Scheme

A longtime Adidas executive is facing multiple allegations of bribing young athletes and their families.

clock September 26, 2017Kali Hays

Chinese people walk next to a screen showing Chinese soldiers, at a shopping and tourist district in Beijing, China, 30 July 2017. China will mark the 90th anniversary of the founding of the People's Liberation Army on 01 August 2017.Daily life in Beijing, at 90th anniversary of the founding of the People's Liberation Army, China - 30 Jul 2017

Financial

International Reach to Boost Apparel Companies’ Profits in 2018

Moody’s said international operations for America’s biggest apparel companies will have profits ticking up next year.

clock September 25, 2017Kali Hays

Under Armour's “Unlike Any” campaign featuring Zoe Zhang.

Financial

Nike, Under Armour, Lululemon Facing Dwindling Ath-leisure Trend

A new Wells Fargo report says the ath-leisure boom times for athletic giants are looking close to over.

clock September 19, 2017Kali Hays

Participants practice yoga at a Lululemon event in Chengdu.

Business Features

Chinese Women Present Major Opportunity for Sportswear Brands

A shift in beauty standards, increase in sports participation and desire for fashionable athletic attire drives a new generation of Chinese women.

clock September 19, 2017Casey Hall

Columbia Sportswear's high-tech rain gear.

Fashion Scoops

Stuart Redsun Exits Columbia Sportswear

More recently, Redsun helped spearhead a social media campaign starring “Baywatch” actor Zac Efron and his brother Dylan.

clock September 18, 2017Rosemary Feitelberg

Load More Arrow

Essentialist

Today's Must Read

Drew Barrymore Dear Drew

Fashion

Drew Barrymore Launches Lifestyle Brand on Amazon Fashion

clock 5hMarcy Medina

Social Studies