Marketing and Promotion

Experts Agree: Customer Engagement Key to Retail Success

Data-fueled e-mail marketing, improved customer service and “moment marketing” can drive conversions.

clock June 20, 2018Arthur Zaczkiewicz

e-commerce online shopping


Online Transaction Data Shows Demand for Free Shipping, Promotions

DynamicAction’s Retail Index for spring 2018 also revealed growth of mobile shopping.

clock June 15, 2018Arthur Zaczkiewicz


Marketing and Promotion

Splashlight Program Offers Staff ‘Inspired Mentorship’ Program

Robyn Dutra, vice president of creative at Splashlight, explains.

clock June 15, 2018WWD Staff

ShoeDazzle Barbie Style

Business Features

Think Tank: Winning the Subscription Battle

Jim Fosina, founder and chief executive officer of Fosina Marketing Group, shares tactics for succeeding with subscriptions.

clock June 8, 2018Jim Fosina


Business Features

Healthy Matters for Retail and Fashion Brand SMBs

Verifone offers a wellness plan to help retailers improve the consumer’s shopping experience.

clock June 5, 2018Arthur Zaczkiewicz

Beauty brands are using data to target specific consumer segments.


Buried in Data? Prescriptive Analytics Helps Fashion Retailers Sift Through the Numbers

Guy Yehiav, chief executive officer of Profitect, explains.

clock June 4, 2018Arthur Zaczkiewicz

Chatbots are a key part of conversational commerce.

Business Features

Think Tank: Looking Beyond Conversational Commerce

Alon Waks, vice president of marketing at Kustomer, offers insights into how conversational commerce can evolve via experience and service.

clock June 1, 2018Alon Waks

Eran Eyal, chief executive officer and co-founder of


Retail Brands Benefiting From Blockchain

Traub’s ceo discusses the next wave of disruptive technology with the ceo and cofounder of Shopin.

clock May 31, 2018WWD Staff


Business Features

Think Tank: Personalization in the Age of Artificial Intelligence

Are you ready to hire 10,000 marketing managers to compete with AI?

clock May 30, 2018Alex Muller

Online fraud continues to grow.


RSA Report Shows Fraud From Mobile Apps Skyrocketing

The firm said in its quarterly report that fraud from mobile apps rose 600 percent.

clock May 29, 2018Arthur Zaczkiewicz


Marketing and Promotion

Generation Z: Influential and Intuitive Fashion Shoppers

Marcie Merriman, executive director of business strategy and retail innovation at EY Advisory, explains.

clock May 23, 2018Arthur Zaczkiewicz



When Armed With Salesfloor Technology, Store Associates Drive Sales Up

After the first 30 days of implementation, sales showed a 25 percent gain.

clock May 22, 2018Arthur Zaczkiewicz

Apple iPhone


Millennials Steer Clear of In-store Retail Apps

Perhaps seeking frictionless shopping options, Millennials are opting out of using clunky apps.

clock May 17, 2018Elizabeth Doupnik

Millennials do online research before they commit to making a purchase.


Acquisition of DynamicMail Gives Optimove Clients More Marketing Muscle

The acquisition allows brands and retailers to create an emotional relationship with consumers.

clock May 16, 2018Arthur Zaczkiewicz

Salvatore Ferragamo's Studio Bag digital project


Salvatore Ferragamo Releases Studio Bag With Digital Project

Serbian artist Ana Kras is the protagonist of the digital initiative.

clock May 15, 2018Alessandra Turra

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Today's Must Read

AtmosphereVariety & WWD Stylemakers Presented by Anastasia Beverly Hills, Los Angeles, USA - 17 Nov 2016


Is Anastasia Beverly Hills the Last Giant Makeup Deal?

clock 4hAllison Collins

Social Studies