Data-fueled e-mail marketing, improved customer service and “moment marketing” can drive conversions.
DynamicAction’s Retail Index for spring 2018 also revealed growth of mobile shopping.
Robyn Dutra, vice president of creative at Splashlight, explains.
Guy Yehiav, chief executive officer of Profitect, explains.
Alon Waks, vice president of marketing at Kustomer, offers insights into how conversational commerce can evolve via experience and service.
Are you ready to hire 10,000 marketing managers to compete with AI?
The firm said in its quarterly report that fraud from mobile apps rose 600 percent.
Marcie Merriman, executive director of business strategy and retail innovation at EY Advisory, explains.
After the first 30 days of implementation, sales showed a 25 percent gain.
The acquisition allows brands and retailers to create an emotional relationship with consumers.
Serbian artist Ana Kras is the protagonist of the digital initiative.