The brand will open a store on Greene Street in the spring.
La Petite Fripe opened in September and has already amassed a tony client list of girls-about-town and top fashion designers.
A Heartwear pop-up shop is being planned for the Paris gallery to highlight the work of artisans who are trying to create sustainable businesses.
Limited-edition, exclusive logo-splashed designs by some 200 brands will feature in the exhibition due to open on Feb. 22.
The Centre Pompidou museum in Paris tapped Vezzoli for an original takeover to celebrate its 40th anniversary.
Showing in Paris may not be forever, but Jack McCollough and Lazaro Hernandez are pleased, for now.