The watchmaker’s self-funded retrospective will include a limited-edition retail element.
As smartwatches settle into the market, jewelry timepieces are finding new fanfare as dressier, persona-driven alternatives.
Amid challenges in the international market, the Swiss brand sees an opportunity that can get a boost from technology and marketing.
Jean-Claude Biver, chief executive officer of Tag Heuer, said it will launch a ladies’ version of its Connected watch next year.
The expo will take place at Cipriani 42nd Street in July.
The Swiss watch industry gears up to deal with the advent of smartwatches, changes in China and Hong Kong and other market pressures.
The show rounds out Patek Philippe’s 175th anniversary celebrations.