The Florence-based company expects the transition phase to extend to 2018 and sees medium-terms ambitions as “more difficult to achieve.”
Chief executive officer Eraldo Poletto described the year 2017 as one of transition.
In this new role, the first collection for Andrew, who was previously women’s footwear director, will bow for fall 2018.
Andrew joined the company as women’s footwear director in September 2016.
The performance of the Florence-based company was dented by the wholesale channel.
The new campaign, fronted by Xiao Wen Ju, Aymeline Valade and Kit Butler, marks a departure for the brand.
The shoe designer talked the upcoming CFDA awards, at a dinner with Jo Malone London where he unveiled a collaboration with Ansel Elgort.
“I said ‘I would love to do a collaboration with you,’ which I said sort of as a joke,” said Elgort, who showed off his Paul Andrew sneakers at a dinner for the designer and Jo Malone London.
Nicole Warne, Julia Restoin Roitfeld and Lee Sung-kyung are among the personalities to appear in the images and short movies of the #amoferragamo series.
The women’s ready-to-wear design director will show his collection for the brand on Feb. 26 in Milan.
WWD checks out hundreds of accessories presented each day on runways and picks the top looks for fall.
The luncheon featured a tête-à-tête with Brett Heyman of Edie Parker and Chloe Malle.