The campaign stars Polish model Malgosia Bela.
Smith is back at the creative helm of the company, and working the shop floor, too.
The presentation of the new PS range will be held on June 14 at the Fortezza de Basso.
The company is streamlining its structure.
The designer said times – and business needs – are changing.
Golden Goose Deluxe Brand and Reebok will also host events at the trade show, running in Florence from Jan. 10 to 13.