The topic emerged during the digital-focused Decoded Fashion Milan 2017 summit.
The Pitti Uomo men’s show will be held Jan. 9 to 12 in Florence.
The Japanese fashion labels will present their fall 2018 men’s collections with back-to-back runway shows on Jan. 11.
Al Tayer Retail, Tsum, Orchard Mile and Levi Strauss & Co. will be among the company participating to the digital summit.
The retailer will stage its first fashion show at the Florence trade show.
Eight Finnish designers will be showcased at the Italian men’s wear trade show, as part of the program promoted by Fondazione Pitti Immagine Discovery.
Buyers point to a strong assortment of brands and a large variety of options as just some of the show’s draws.
The Parisian curator with his transporting exhibition at the Palazzo Pitti in Florence is out to change approaches to presenting clothes.