Inaugurated this week in Florence, the program includes the opening of dedicated installations and pop-up shops in key cities, including Milan, Paris, Tokyo, New York, Hong Kong and Seoul.
The temporary store is aimed at increasing awareness of Australian designers within the U.S.
A Heartwear pop-up shop is being planned for the Paris gallery to highlight the work of artisans who are trying to create sustainable businesses.
The itinerant retail project, which starts at Macau’s Galaxy shopping mall, will travel to Dubai, Asia, Europe and the U.S. throughout 2018.
Grant said he wanted to set aside a dedicated space for his fellow designer friends who don’t have brick-and-mortar stores of their own and said he’s happy to welcome other brands.
The alpha-sized collection targets sophisticated women of all shapes and ages.
The shop at 70 Wooster Street is a collective space with a distinctive point of view.
The 4,000-square-foot space offers an “immersive shopping experience” for consumers.
The rap group will be selling exclusive merchandise in an experiential pop-up sale to join fans, fashion enthusiasts and passersby.