For the first time, the fashion house has invited four celebrated creative minds — Ronan and Erwan Bouroullec, Konstantin Grcic, Herzog and de Meuron and Rem Koolhaas — to each work on developing a unique item by using Prada’s iconic nylon material.
The itinerant retail project, which starts at Macau’s Galaxy shopping mall, will travel to Dubai, Asia, Europe and the U.S. throughout 2018.
Moda Operandi’s first Prada sale represents a strategy to sign a larger assortment of big-name brands.
Ricky Martin and Rita Ora came out for the pop-up club’s opening night, but the real VIP guest was Miuccia Prada — who stayed at the party well past midnight.
The Milanese pastry shop controlled by Prada Group unveiled an open-air location in the Design District.