The fund is backed by investors including the Puig family, and aims to support “challenger brands” in the personal-care and lifestyle space.
The brand hosted a series of events to launch its new fragrance.
Katie Holmes, Dascha Polanco and Trisha Yearwood also attended the evening, which honored Marc Puig and Harry Fremont.
The designer sat down with WWD in an exclusive, wide-ranging interview.
The Spanish company has also opened an office in the region.
The natural beauty brand was founded in a pharmacy in Athens in 1972.
The fragrance is on track to do close to $200 million in retail sales in its first year, almost double initial industry projections.