The former Printemps executive will be in charge of both fashion and fragrances in the newly created position.
The American actress is joining the French fragrance house.
The designer will show his last collection on Friday, after three years as creative director of the French fashion house.
The move is to take the beauty business “to the next level.”
Whether parent company Puig advised Carolina Herrera to hand over the house’s design responsibilities to Wes Gordon is unknown.
The fund is backed by investors including the Puig family, and aims to support “challenger brands” in the personal-care and lifestyle space.
The brand hosted a series of events to launch its new fragrance.
Katie Holmes, Dascha Polanco and Trisha Yearwood also attended the evening, which honored Marc Puig and Harry Fremont.
The designer sat down with WWD in an exclusive, wide-ranging interview.
The Spanish company has also opened an office in the region.