Fenty Puma by Rihanna in black cracked leather.


Puma Touts ‘Generation Hustle’

The sportswear brand wants to continue investing in key influencers from the sports and entertainment worlds, with Selena Gomez among recent recruits.

clock February 12, 2018Katya Foreman

Alexandra Coletti wearing Fusalp

Fashion Scoops

European Sports Brands Gear Athletes for Olympics

Puma, Lacoste, Fusalp and Odlo are among labels angling for winter exposure by outfitting competitors in the Olympic Games.

clock February 8, 2018Mimosa Spencer

Fenty Puma by Rihanna sneakers.


Puma Plans to Stay Course as Kering Steps Back

The German sportswear-maker welcomed a higher level of free floating shares as attractive to investors.

clock January 12, 2018Mimosa Spencer

Fenty Puma by Rihanna RTW Spring 2018


Puma Obtains Preliminary Injunction Against Philipp Plein

The German sporting goods company has accused the designer of using a cat logo similar to its own.

clock January 11, 2018Katya Foreman

Backstage at Fenty Puma by Rihanna RTW Spring 2018


Kering to Distribute Majority of Puma Shares

The brand operator is looking to “reinforce” its focus on luxury by limiting its stake in Puma — and another brand is next to go.

clock January 11, 2018Kali Hays



Rihanna’s Hand in Fenty Designs Questioned as Puma, Forever 21 Suit Escalates

Forever 21 wants to know exactly how involved the singer was in the designs of some popular Fenty shoe styles.

clock January 5, 2018Kali Hays

The IPE Green Supply Chain Map.


Green Supply Chain Map Exposes China as Worst of Factory Polluters

Two environmental organizations collaborated on a map linking apparel brands to their Chinese factories.

clock January 3, 2018Sharon Edelson

Street Style, Arrival for AcneStreet Style, Day 5, Autum Winter 2017, Paris Fashion Week, France - 04 Mar 2017


Which Fashion, Beauty and Retail Players Saw Sales Grow the Most?

The winners and losers of third-quarter earnings, according to WWD.

clock December 11, 2017Kali Hays

Inside ComplexCon.


Sneaker Brands Face Off

Both Nike and Adidas pulled in long lines, but the overall sentiment among attendees was that Nike won 2017.

clock November 8, 2017Aria Hughes and Kari Hamanaka

Yo GottiTIDAL X: Brooklyn 3rd Annual Benefit Concert, New York, USA - 17 Oct 2017

Fashion Scoops

Yo Gotti Joins Puma as a Brand Ambassador

The “Rake It Up” rapper joins the likes of Rihanna, Big Sean, The Weeknd and Selena Gomez.

clock October 26, 2017Alexa Tietjen

Selena Gomez in Puma ad campaign


Puma Q3 Strength Fuels Spin-off Talk

With an added boost from the star power of Rihanna and Selena Gomez, the German sportswear company continued its upward sales and earnings trajectory.

clock October 24, 2017Mimosa Spencer

Puma x Diamond Supply


Puma Raises Full-Year Target After Q3 Sales Rise 17 Percent

Releasing preliminary Q3 results Wednesday, the German sportswear company said it is still on track for a strong performance in 2017.

clock October 18, 2017Katya Foreman

NEW YORK, NY - OCTOBER 13:  Rihanna hosts a pep rally to celebrate the launch of the AW17 FENTY PUMA by Rihanna collection at Bloomingdales on 59th Street on October 13, 2017 in New York City.  (Photo by Dimitrios Kambouris/Getty Images for FENTY PUMA by Rihanna)

Fashion Scoops

Rihanna Takes Center Stage at Bloomingdale’s

The pop star’s loyal fans thought nothing of waiting to see their idol.

clock October 13, 2017Sharon Edelson

A recent Instagram post from The 12ish Style.


Influencers Still Can’t Get Behind Disclosing Paid Posts

Influencers behind The 12ish Style, Scout Sixteen and Hummingbird High bristled at the idea of disclosure during a panel discussion on marketing.

clock October 12, 2017Kali Hays

A look from Adidas Originals by Alexander Wang.


Adidas Ends Lawsuit Against Juicy Couture Over Stripes

The brands have reached their second settlement in recent years.

clock October 11, 2017Kali Hays

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clock 11hKari Hamanaka

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