QVC, HSN and some of their women-led brands to donate a minimum of $325,000 to global nonprofit Nest.
Mike George of QVC will lead the new retail group.
The renaming comes in the aftermath of Liberty’s acquisition of HSN last year.
CPNA has evolved into one of the most important beauty exhibitions in the U.S. This year a new feature will bow for upstart companies looking for exposure called Vanities.
Shields will tease the collection on QVC on Feb. 15 (7 p.m. EST) and then do a full hour on March 14. (11 p.m. EST).
“I’m involved in every button, every zipper, every seam, every hem and every pocket,” the 52-year-old actress said.
Called Brooke Shields Timeless, the collection features classic button-ups, flowy blouses, tailored bottoms, flirty skirts, colorful scarves and contemporary fashion jewelry.