Molyneaux has teamed with Helen Johnson to launch Lelloue, a new resort and swimwear brand.
Managing director Lucy Litwack, alongside a silent investor, has bought the label from the Lovehoney Group for 5 million pounds.
The mockumentary spotlights the humor within the industry.
The seductive short film, which was shot in London, features Anderson at her apartment as she gets ready for Valentine’s Day and wears several styles from the Gaia summer 2017 range.
The campaign, “Every You,” shows women pictured wearing the brand’s leisurewear and lingerie, with styles including the Amourette 300, the Magic Boost and the Triaction.
The position at the London agency is a new one.
Joanna Lumley, Grayson Perry and Philippa Perry are featured in the fund-raising effort.
Rankin’s latest work will be on display during Milan Fashion Week beginning September 21.
Juliet Warkentin says the site’s aim is to inspire rather than dictate.