Reebok

The different conceptualized fitness hubs from Gensler.

Real Estate

Reebok Wants to Start Conversations About Gas Stations

The firm worked with Gensler to develop three concepts for the “gym of the future.”

clock January 19, 2018Vicki M. Young

Victoria Beckham outside of Reebok's Boston office.

Designer and Luxury

Victoria Beckham Gears Up for 10-Year Anniversary, Plans London Show

Beckham plans to shake up her show schedule to mark a decade in the fashion business.

clock January 11, 2018Samantha Conti

Extra Butter Sneaker Store

Mens Retail Business

How Extra Butter Aims to Reach a Broader Audience

The sneaker retailer is zeroing in on what makes it unique in attempt to expand the business.

clock December 8, 2017Aria Hughes

Victoria Beckham outside of Reebok's Boston office.

Fashion Scoops

Victoria Beckham Partners With Reebok, Plans Collaboration for Next Year

As part of the deal with Reebok, Victoria Beckham will unveil a collection late next year that will be part of the brand’s Innovative Collective.

clock November 8, 2017Rosemary Feitelberg

Future

Mens Accessories

STREET SIGNS: The Making of a Celebrity Sneaker Deal

Ahead of Future releasing the Furykaze sneaker, WWD explores the partnership, which helped revive Reebok’s Classic line, and how these celebrity collaborations have evolved.

clock November 2, 2017Aria Hughes

Adidas’ polyester and spandex shorts and Under Armour’s polyester and elastane leggings. APL sneakers.

Fashion Trends

Men’s Activewear Trend: Pump Day

Battle ropes are in vogue in gyms — and so is activewear decked out in bold colors, compression fabrics and vivid graphics and logos.

clock October 19, 2017Alex Badia

A visual of Reebok's spring campaign featuring Gigi Hadid

Business Features

Athletic Companies Lean Toward Lifestyle Options to Fuel Sales

Just as American and European designers have taken inspiration from activewear brands — or jumped in altogether — now the tables are turning with more sportif labels offering shoppers everyday options.

clock October 19, 2017Rosemary Feitelberg

Inside the Nike store in SoHo.

Business Features

Athletic Industry Insider Peter Moore Sizes up the Business Climate

Going forward, Moore expects athletic companies to be more selective in their distribution with some only showcasing all of their products through their own channels.

clock September 18, 2017Rosemary Feitelberg

IMG_0091

Fashion Scoops

Ariana Grande Partners With Reebok for a Yearlong Deal

With more than 113 million Instagram followers, Ariana Grande will inevitably be giving some muscle to Reebok’s social media efforts.

clock September 13, 2017Rosemary Feitelberg

An image from the Reebok campaign with Gigi Hadid.

Fashion Scoops

Reebok, IMG’s NYFW: The Shows Offer Workout Classes

Classes will be led by Rob Piela, creator and owner of Gotham Gym, along with guest hosts.

clock September 7, 2017Lisa Lockwood

No Merchandising. Editorial Use Only. No Book Cover UsageMandatory Credit: Photo by REX/Shutterstock (6897841c)Gal GadotWonder Woman - 2017

Fashion Scoops

Reebok President Lobbies for Academy Award for Best Fitness Trainer

In an open letter to newly installed president John Bailey, Reebok president Matt O’Toole noted that the best scenes and story lines often require “amazing physical transformations.”

clock August 9, 2017Rosemary Feitelberg

Devonta Freeman and Brandin Cooks are Reebok's newest ambassadors.

Activewear

Reebok Adds Two NFL Stars as Ambassadors

Brandin Cooks and Devonta Freeman will work on the brand’s Print Run Ultaknit collection.

clock July 31, 2017Jean E. Palmieri

Nina Dobrev

People

Nina Dobrev to Show Off Athletic Skills as Reebok x Les Mills Ambassador

The former “Vampire Diaries” actress is a fan of Armani. Dior, Zac Posen and Marcesha — the label she wore recently as a bridesmaid for her friend Julianne Hough’s wedding.

clock July 18, 2017Rosemary Feitelberg

An image from the Reebok campaign with Gigi Hadid.

Fashion Scoops

Gigi Hadid Tells Her Likes and Dislikes in New Reebok Video

Ice cream, shorts, sneakers and beach getaways are clear favorites.

clock July 6, 2017Lisa Lockwood

Aerones executed the first high altitude parachute jump from a drone in May.

Lifestyle

Extreme Times Call for Extreme Sports for Viewers, Wannabes and Daredevils Alike

Goat yoga, Flyboarding, ultra trail running, wing walking and drone jumping aren’t the run-of-the-mill pursuits.

clock June 7, 2017Rosemary Feitelberg

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Comme des Garçons Homme Plus Men’s Fall 2018

clock 14hKatya Foreman

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