The mother of two has opted for some physically-demanding film roles such as “Wonder Woman,” “Fast & Furious,” and “Batman v Superman: Dawn of Justice.”
The revamped Eighties classic originally debuted at New York Fashion Week in September.
The brand’s running and training business units have been consolidated into its new Performance Business Unit.
Hadid along with Ariana Grande, Rae Sremmurd, Teyana Taylor and Lil Yachty have been enlisted for Reebok Classics’ “Always Classic” campaign.
The firm worked with Gensler to develop three concepts for the “gym of the future.”
Beckham plans to shake up her show schedule to mark a decade in the fashion business.
As part of the deal with Reebok, Victoria Beckham will unveil a collection late next year that will be part of the brand’s Innovative Collective.
Ahead of Future releasing the Furykaze sneaker, WWD explores the partnership, which helped revive Reebok’s Classic line, and how these celebrity collaborations have evolved.
Just as American and European designers have taken inspiration from activewear brands — or jumped in altogether — now the tables are turning with more sportif labels offering shoppers everyday options.
Going forward, Moore expects athletic companies to be more selective in their distribution with some only showcasing all of their products through their own channels.
With more than 113 million Instagram followers, Ariana Grande will inevitably be giving some muscle to Reebok’s social media efforts.
Classes will be led by Rob Piela, creator and owner of Gotham Gym, along with guest hosts.
In an open letter to newly installed president John Bailey, Reebok president Matt O’Toole noted that the best scenes and story lines often require “amazing physical transformations.”