As part of the deal with Reebok, Victoria Beckham will unveil a collection late next year that will be part of the brand’s Innovative Collective.
Ahead of Future releasing the Furykaze sneaker, WWD explores the partnership, which helped revive Reebok’s Classic line, and how these celebrity collaborations have evolved.
Just as American and European designers have taken inspiration from activewear brands — or jumped in altogether — now the tables are turning with more sportif labels offering shoppers everyday options.
Going forward, Moore expects athletic companies to be more selective in their distribution with some only showcasing all of their products through their own channels.
With more than 113 million Instagram followers, Ariana Grande will inevitably be giving some muscle to Reebok’s social media efforts.
Classes will be led by Rob Piela, creator and owner of Gotham Gym, along with guest hosts.
In an open letter to newly installed president John Bailey, Reebok president Matt O’Toole noted that the best scenes and story lines often require “amazing physical transformations.”
The former “Vampire Diaries” actress is a fan of Armani. Dior, Zac Posen and Marcesha — the label she wore recently as a bridesmaid for her friend Julianne Hough’s wedding.
Ice cream, shorts, sneakers and beach getaways are clear favorites.
Goat yoga, Flyboarding, ultra trail running, wing walking and drone jumping aren’t the run-of-the-mill pursuits.
Froio served as Reebok’s brand director in Western Europe, which became the brand’s fastest-growing market and nearly doubled sales.