The Regent Street store will be the most high profile for the brand in London and Edinburgh.
Despite increased terror threats, shopper turnout is set to be strong.
Britain’s Black Friday weekend saw footfall on the high street rise, although online shopping proved to be a disappointment.
The new store, at 184-186 Regent Street, is located between Hamley’s toy store and Kate Spade.
The event runs from today to Sept. 30.
Unit will be first in Europe to carry men’s and women’s collections.
British actress Gabriella Wilde is the brand’s new ambassador and is featured in their latest campaign.
Chief executive officer Jace Tyrrell announced the group’s rollout plans for 2020.
Police confirm British incidents were a result of “malicious communication.”
The Metropolitan Police cordoned off a section of the busy shopping thoroughfare during peak shopping hours.
Regent Street stores were temporarily shut, and arrests made in separate incident.
Sales on Bond, Oxford and Regent Streets are projected to rise 1.2 percent compared to last year, according to a report issued by the New West End Company.