Taking a cue from its nail colors, SinfulColors Cosmetics will feature bold pigments in a line that will total more than 100 stockkeeping units.
Revlon and Almay were hurt by softness in the North American mass market.
The Isaac Mizrahi brand also collaborated with Revlon for a limited edition of beauty tools.
The goal is to show a younger audience Elizabeth Arden is more than their grandmother’s red lipstick.
MacAndrews & Forbes has said it doesn’t have plans to take the business private.
Juan Figuereo will retire from Revlon, and Chris Peterson will step into the cfo role.
The beauty company’s struggles in the U.S. are weighing on gains elsewhere.