Beauty brands and retailers find benefits in seeking a third-party to help staff up for events and launches.
Their Summer Fridays skin-care line will launch in January.
The inaugural awards show brought influencers and brands together to celebrate each other.
Content creators are integral to the retailer’s marketing strategy.
Content creators are responsible for the majority of the site’s revenue.
The retailer said influencers drive the majority of the site’s revenue.
Site was one of the first to recognize the value of social media figures.
Four out of every five of Nordstrom.com’s mobile web visits coming from referral traffic are driven by an influencer.
The collection pays tribute to Jay Z and the rapper’s debut album “Reasonable Doubt.”
How the company, which has managed to keep its finger on the pulse of Millennials, continues to roll out events with each bigger and better than the next.
The new line, called H:ours, will be sold exclusively through Revolve.
It’s the first time the swanky, members-only concept will be open to all.