The collection bows in Milan on Sept. 22.
Ahead of Paul Surridge’s first collection for the Italian brand to be shown in Milan on Sept. 22, ceo Gian Giacomo Ferraris shows confidence in the label’s turnaround and its growth potential.
In his Chelsea showroom, Villa represented such designers as Plein Sud, Delpozo, Maria Lucia, Hoan, Lana Mueller and Pink Magnolia.
The week is filled with schedule changes, anniversaries and new designers.
Initial euphoria after the nuclear accord has petered out as election worries and other uncertainties have dampened demand.
“He was very much into textures,” explained Rita McGhee of the wardrobe she created for Lifetime Network’s upcoming biopic of the singer.
The company’s ceo, Gian Giacomo Ferraris, is focusing on growing the brand’s signature line and expects a return to operating profitability in 2018.
Cofounder Trisha Gregory said the sweet spot would be a $450 average rental price point.
As the designer merry-go-round slows, business concerns cast a shadow over the fall European men’s shows.