The British designer is unveiling his first men’s collection for the brand with a runway show on June 13 at the Florence Charterhouse.
The Florence-based company has inked an agreement with Saudi Arabia-based Dar Al-Arkan to design the interiors of 160 villas in a new upscale residential district called Mirabilia, as ceo Gian Giacomo Ferraris also hinted at an upcoming hotel project.
This marks a return to its roots for the Florentine brand and the relaunch of men’s wear under the creative direction of Paul Surridge.
Starting with spring 2019, the Florentine fashion house will return to presenting men’s collections during January and June fashion weeks.
The company has teamed with Saudi Arabia’s real estate developer Dar Al-Arkan to decorate the interiors of the “I Love Florence” tower located on the Dubai Water Canal.
The collection bows in Milan on Sept. 22.
Ahead of Paul Surridge’s first collection for the Italian brand to be shown in Milan on Sept. 22, ceo Gian Giacomo Ferraris shows confidence in the label’s turnaround and its growth potential.
In his Chelsea showroom, Villa represented such designers as Plein Sud, Delpozo, Maria Lucia, Hoan, Lana Mueller and Pink Magnolia.
The week is filled with schedule changes, anniversaries and new designers.