sales and marketing

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Technology

Google, Facebook Aim to Make Web Browsing and Social Feeds Less Irritating

Google’s Chrome browser takes aim at autoplay media, while Facebook tests a new “snooze” feature.

clock September 15, 2017Adriana Lee

Fashion Scoops

Balmain Taps Txampi Diz as Chief Marketing Officer

Change has been in the air at Balmain since Piombini took over as ceo, succeeding Emmanuel Diemoz, in April.

clock September 11, 2017Rosemary Feitelberg

Color selections are carefully considered at branding agency Ignyte

Business Features

Understanding Color Psychology Key to Digital Marketing, Brand Loyalty

The colors a brand chooses to don online are not just essential to branding identity — they can even result in boosted sales.

clock September 11, 2017Lauren Olsen

Nike

Retail

How to Trigger In-Store Content Generation During NYFW

Olapic offers suggestions for helping retailers and brands trigger social media content in their stores.

clock September 4, 2017Arthur Zaczkiewicz

Women's March Trump Protest

Media

For Female Entrepreneurs, Cracking the Ceiling Calls for Redefining Success

Dee Poku Spalding, founder of the Other Festival discusses the state of women entrepreneurship, her women-first conference and guidance for burgeoning female executives.

clock September 1, 2017Elizabeth Doupnik

Inside the Nike store in SoHo.

Retail

Study: Nike Ranked Number One in Social Media Traffic

Semrush’s latest retail study said Nike has the highest traffic across its social media platforms.

clock September 1, 2017Tracey Greenstein

Retailers have an opportunity with the influx of mobile and digital options.

Marketing and Promotion

Adobe Consumer E-mail Survey Marks Marketing Opportunities

The annual study discovered emerging consumer behaviors within the channel.

clock August 30, 2017Elizabeth Doupnik

Sears is closing 35 more Kmart stores.

Retail

Spar Group Announces New President, Chief Executive Officer

Christiaan M. Olivier will serve as the new president and chief executive officer of the Spar Group.

clock August 30, 2017Tracey Greenstein

beauty image

Marketing and Promotion

Beauty Barrage Offers Brands an In-Store Boost

Chief executive officer Sonia Summers explained why, for beauty brands, an outsourced sales force can be key.

clock August 30, 2017Lauren Olsen

nike, bella hadid, instagram, influencer, social media

Marketing and Promotion

Non-Luxury Brands Finally Crack Social Influencer Code

Tribe Dynamics’ June report revealed that while brands are decoding influencer programs, retailers continue to encounter challenges.

clock August 30, 2017Elizabeth Doupnik

Bloglovin'

Marketing and Promotion

Fraudulent Influencers Can Be Avoided — Here’s How

An influencer marketing exec describes the best ways brands can combat fraud and pick from the cream of the crop.

clock August 29, 2017Lauren Olsen

Fashion Scoops

Memorial Service Planned for Fashion Executive Jim Villa, 50

In his Chelsea showroom, Villa represented such designers as Plein Sud, Delpozo, Maria Lucia, Hoan, Lana Mueller and Pink Magnolia.

clock August 24, 2017Rosemary Feitelberg

COLUMBUS, OH - FEBRUARY 15:  Abercrombie & Fitch Unveils New Store Concept at Polaris Fashion Place mall  on February 15, 2017 in Columbus, Ohio.  (Photo by Duane Prokop/Getty Images)

Retail

Abercrombie’s CEO Said Team Is Managing ‘Better and Faster’

The marketing focus has been on discovery through customer engagement prior to each purchase decision.

clock August 24, 2017Vicki M. Young

Amazon

Retail

Will Speedier Innovation Cost Retailers Consumer Satisfaction? Possibly

Nielsen analyzed the effect of bringing FMCG to market faster — and what’s sacrificed in the process.

clock August 23, 2017Elizabeth Doupnik

Emily Ratajkowski.

Marketing and Promotion

Insights on the Evolving Role of Content

Myles Peacock of Creative Drive shares insight on how to curate relevant content to meet consumers’ quickly shifting preferences.

clock August 10, 2017Elizabeth Doupnik

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Essentialist

Today's Must Read

Matchesfashion.com's Style Report

Business

Matchesfashion.com to Open New Distribution Center

clock 10hNatalie Theodosi

Social Studies