sales and marketing

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Business Features

Report Reveals Weapon Against Amazon: Brand Talk From Shoppers

Engagement Lab’s TotalSocial score report showed that consumer conversations about brands drive 19 percent of sales.

clock May 22, 2018Arthur Zaczkiewicz

Millennials do online research before they commit to making a purchase.

Technology

Acquisition of DynamicMail Gives Optimove Clients More Marketing Muscle

The acquisition allows brands and retailers to create an emotional relationship with consumers.

clock May 16, 2018Arthur Zaczkiewicz

“The Utah desert. I imagined Lauren Hutton’s all-American glamour and her love for a desert adventure in this collection.” — Sylvie Millstein, Hellessy

Real Estate

Utah Tops List of Best States for Entrepreneurs

Amazon analyzed which states housed the most small and medium-size businesses per capita.

clock May 11, 2018Elizabeth Doupnik

Human Resources

Harrods Names Amanda Hill Chief Marketing and Customer Officer, Makes Senior Appointments

Hill joins the retailer from A&E Networks in New York.

clock May 3, 2018Lorelei Marfil

Crowds walk through the main mall street in downtown, Porto Alegre, Rio Grande do Sul, BrazilVARIOUS

Marketing and Promotion

Report: Latin America’s Digital Market Is Growing, Slowly

The shift signals that consumers are increasingly referring to mobile in the midst of a presidential election and the coming World Cup competition.

clock April 30, 2018Elizabeth Doupnik

A Walgreens location in New York.

Marketing and Promotion

Walgreens, Kroger Among Top Retailers in March ABX Index Ratings

Walgreens, Kroger and Aldi are standouts in the ABX Advertising Effectiveness Index for March 2018.

clock April 23, 2018Tracey Greenstein

PRIMARY_Glossier_CloudPaint_Product_1

Business Features

Think Tank: What It Takes to Build a 21st-Century ‘Superbrand’

Olga Pancenko, chief operating officer at luxury leather goods brand Perrin Paris, explains.

clock April 18, 2018Olga Pancenko

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Marketing and Promotion

Think Tank: With Generation Z, It’s the Gray Areas That Matter

Molly Logan and Taylor Clark, cofounders of Irregular Labs, explain.

clock April 16, 2018Molly Logan and Taylor Clark

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Business Features

Think Tank: Legal Strategies — Hollywood Scandals and Your Brand

Ilana Lubin, a partner in Crowell & Moring’s New York office, discusses strategies to mitigate risk.

clock March 28, 2018Ilana Lubin

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Retail

T.J. Maxx, Target Tops at Value Retail, but Fashion Sales Staff Could Do Better

A key criticism is that sales associates don’t really understand what buyers want.

clock March 22, 2018Vicki M. Young

Retail shopping

Marketing and Promotion

Report: Wayfair, Levi’s Lead in E-mail Marketing Methods

Research conducted by Coherent Path revealed the retailers and brands that are deploying the most successful strategies for conversions and heightened loyalty.

clock March 22, 2018Elizabeth Doupnik

Women's March 2018, New York.

Marketing and Promotion

‘Culturescape’ Report Reveals Consumer Behavior Trends Impacting Business

The report, created by Clark McDowall, cites 2018 as the year of “The Great Awokening.”

clock March 22, 2018Arthur Zaczkiewicz

Shoppers turn to mobile devices for fashion shopping and buying.

Business Features

Mobile Commerce Requires Shift From Traditional Marketing Methods

Sailthru’s Jason Grunberg explains how brands need to shift their marketing approach given current conditions.

clock March 22, 2018Arthur Zaczkiewicz

kohl's holiday seasonal employees workers

Marketing and Promotion

Kohl’s, Walmart and Kroger’s Take Top Spots in Ad Effectiveness for February

The top retailers tracked by ABX ran 465 new ads in February, which compares to 442 in January.

clock March 22, 2018Tracey Greenstein

shoptalk Lightspeed cowboy ventures bessemer

Retail

VCs Talk Tips at Shoptalk

Advice for new and existing retailers from the venture capital ranks.

clock March 21, 2018Adriana Lee

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Essentialist

Today's Must Read

Rockettes at the 2017 Tony Awards

Eye

Nordstrom to Sponsor Tony Awards Red Carpet 2018

clock 13hKristen Tauer

Social Studies