Macy’s, Old Navy, Kohl’s and Kroger scored the highest ratings in advertising effectiveness for January.
Brand Finance’s rankings of most valued brands included Samsung, Facebook and Walmart.
Nanigans revealed that legacy systems have cost retailers hugely.
Walgreens, Amazon and Kroger among top brands in “advertising effectiveness” for December 2018.
Claude Denton, cofounder and chief technology of Nanigans, discusses.
Kroger, Target and J.C. Penney garnered the “most effective” advertising ratings for November, according to the ABX Advertising Benchmark Index.
Nielsen’s latest research confirms that Generation Z is swayed by social engagement.
Macy’s, Kohl’s, Kroger and Target scored the top spots in “advertising effectiveness” for October.
As one of Adweek’s Creative 100 for 2017, he was recognized by the magazine for being among the “18 Top Creative Leaders Whose Ads Are Breaking Through Into Culture.”
Wal-Mart, Target and Kohl’s took the top spots in ad effectiveness for September.
Segment’s “Personas” will create central customer records for brands, resulting in personalized omnichannel experiences.