Claude Denton, cofounder and chief technology of Nanigans, discusses.
Kroger, Target and J.C. Penney garnered the “most effective” advertising ratings for November, according to the ABX Advertising Benchmark Index.
Nielsen’s latest research confirms that Generation Z is swayed by social engagement.
Macy’s, Kohl’s, Kroger and Target scored the top spots in “advertising effectiveness” for October.
As one of Adweek’s Creative 100 for 2017, he was recognized by the magazine for being among the “18 Top Creative Leaders Whose Ads Are Breaking Through Into Culture.”
Wal-Mart, Target and Kohl’s took the top spots in ad effectiveness for September.
Segment’s “Personas” will create central customer records for brands, resulting in personalized omnichannel experiences.
The international retailer has deployed Emarsys AI marketing platforms for heightened personalization features.
On the heels of #Hashoff’s latest report on the segment, the company’s president and cofounder Joel Wright discusses transitions in the field.
The campaign is integrated across multiple platforms and includes experiential events to connect with the consumer.
The company announced the features during its SAP Hybris Live summit.
Michael Osborne, chief executive officer of SmarterHQ, explains.
The two-day festival was a shopping event held at New York’s Metropolitan Pavilion on Sept. 30 through Oct. 1.