sales and marketing

Digital devices will play an even bigger role in shopping experiences in 2026.

Technology

Think Tank: Why Retailers Should Avoid Ad Retargeting’s Black Box

Claude Denton, cofounder and chief technology of Nanigans, discusses.

clock December 22, 2017Claude Denton

JC Penney

Marketing and Promotion

Kroger, Target and J.C. Penney Dominate ABX Ad Ratings for November

Kroger, Target and J.C. Penney garnered the “most effective” advertising ratings for November, according to the ABX Advertising Benchmark Index.

clock December 8, 2017Tracey Greenstein

MODEL RELEASED Young woman with long brown hair, wearing a Panama hat, in a shopping centre, using a mobile phone.VARIOUS

Marketing and Promotion

To Attract Gen Z-ers, Highlight Celebrity Influencers

Nielsen’s latest research confirms that Generation Z is swayed by social engagement.

clock November 24, 2017Elizabeth Doupnik

Michael Broukhim

Marketing and Promotion

FabFitFun’s AR Experience

The subscription box company returns to its roots as a media company, thanks to augmented reality.

clock November 22, 2017Adriana Lee

Generation Z Chegg panel digital forum

Marketing and Promotion

Meet Generation Z

A new wave of consumers are coming of age — and they’re bringing with them a digital savvy and appreciation for offline experiences.

clock November 22, 2017Adriana Lee

kohl's earnings kevin mansell

Marketing and Promotion

Target, Kohl’s Garner Top Scores in ABX Ad Effectiveness Ranking for October

Macy’s, Kohl’s, Kroger and Target scored the top spots in “advertising effectiveness” for October.

clock November 8, 2017Tracey Greenstein

Hans Dorsinville

Media

Hans Dorsinville Joins Select World as Its First Chief Creative Officer of North America

As one of Adweek’s Creative 100 for 2017, he was recognized by the magazine for being among the “18 Top Creative Leaders Whose Ads Are Breaking Through Into Culture.”

clock November 1, 2017Rosemary Feitelberg

Target Herald Square.

Marketing and Promotion

Wal-Mart, Target Earn Top Spots in ABX Advertising Rankings for September

Wal-Mart, Target and Kohl’s took the top spots in ad effectiveness for September.

clock October 26, 2017Tracey Greenstein

E-commerce can benefit from omnichannel solutions.

Marketing and Promotion

New Product Enables Personalized Experiences Across Retail Channels

Segment’s “Personas” will create central customer records for brands, resulting in personalized omnichannel experiences.

clock October 25, 2017Lauren Olsen

Luisa Via Roma

Technology

LuisaViaRoma Increases Web Site Conversions by 400%

The international retailer has deployed Emarsys AI marketing platforms for heightened personalization features.

clock October 23, 2017Elizabeth Doupnik

Arielle Charnas of Something Navy wearing the Something Navy X Treasure & Bond line in an Instagram post.

Marketing and Promotion

Influencers Aim for Full-Time Status, Prefer Instagram to Snapchat

On the heels of #Hashoff’s latest report on the segment, the company’s president and cofounder Joel Wright discusses transitions in the field.

clock October 20, 2017Elizabeth Doupnik

From Abercrombie's 2017 campaign, "This Is the Time."

Marketing and Promotion

Abercrombie’s 2017 Campaign Includes First Commercial in Over 10 Years

The campaign is integrated across multiple platforms and includes experiential events to connect with the consumer.

clock October 19, 2017Vicki M. Young

Use of Robots retail technology

Technology

SAP Unveils Machine-Learning Features to Improve Shopping Journeys

The company announced the features during its SAP Hybris Live summit.

clock October 17, 2017Elizabeth Doupnik

Millennial Christmas laptop online shopping

Marketing and Promotion

How to Access the Millennial $200 Billion Buying Power This Holiday

Michael Osborne, chief executive officer of SmarterHQ, explains.

clock October 17, 2017Michael Osborne

New York Denim Days at Metropolitan Pavilion.

Retail

New York Denim Days Homes In on Customization and Nostalgia

The two-day festival was a shopping event held at New York’s Metropolitan Pavilion on Sept. 30 through Oct. 1.

clock October 4, 2017Tracey Greenstein

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Essentialist

Today's Must Read

YouCam Makeup Perfect Corp. CES 2018 augmented reality

Business

YouCam Makeup Shows What AR for Beauty Can Do

clock 3hAdriana Lee

Social Studies