The company outlined a series of initiatives for 2017 in reporting a 17 percent increase in net profits last year.
The women’s ready-to-wear design director will show his collection for the brand on Feb. 26 in Milan.
Gers will commence her newly created role in mid-April and will report to Matthew Woolsey, managing director.
New chief executive officer Eraldo Poletto hosted an investors’ day at the Italian company’s headquarters.
The campaign was shot in Taormina, Sicily.