Looking to capture the attention of Gen-Z, Ferragamo turned Elizabeth Taylor’s former town house into a selfie Shangri-La.
The Florence-based company expects the transition phase to extend to 2018 and sees medium-terms ambitions as “more difficult to achieve.”
The 12,916-square-foot space features innovative machinaries which, along with Salvatore Ferragamo’s high-end craftsmanship, will enable the brand to expand its offering of leather accessories.
The companies joined forces a decade ago.
The awards honored OTB and Ferragamo’s efforts to fund the renovation of Venice’s Ponte di Rialto and Florence’s Fountain of Neptune, respectively.
Chief executive officer Eraldo Poletto described the year 2017 as one of transition.
Chiara Boni, Veronica and Anna Bulgari, Claudio del Vecchio and Chiara Ferragamo helped the American-Italian Cancer Foundation salute former Secretary-General Ban Ki-moon and his wife Yoo Soon-taek with a lifetime achievement award.