Scott is breaking into the British market with help from Selfridges, where she’s set to open a shops-in-shop on Nov. 20.
They are trying to promote inclusivity and avoid reinforcing gender stereotypes.
The veteran retailer and ceo has self-published a handbook based on decades of experience.
Launched in 1970, the cult Japanese beauty brand is known for fusing Eastern medicine and technologically innovative science into its range of intensive creams and serums.
Men’s wear will launch at Harrods, Fenwick and on the brand’s web site on Nov. 1 while the children’s range — which includes bomber jackets — will debut on Nov. 15.
The rule is move fast or die, say retailers.
At one point on Monday, he even manned the cash register.
The project was commissioned by the London-based arts organization Art Angel.
The range is exclusively sold at Selfridges.
The move brings the company to the brink of launching a takeover bid.