The actress and the yoga brand have linked for a multiyear partnership that includes a yoga wear capsule codesigned by Biel.
She will also be selling beauty products, garden tools and gourmet foods on QVC.
Karen Murray, the new chief executive officer of Sequential Brands, received the Inspiration of Excellence Award.
The deal will include a variety of products, from skincare to food and beverages.
She will work to increase the brands’ digital presence, categories and international presence.
The collections will be introduced in late 2017 through Netshoes, one of the largest e-commerce retailers in Brazil.
The holder of the Martha Stewart brand saw its adjusted net loss drop to under $1 million and announced plans to reduce the size of its headquarters.
Nike is falling out of favor with Wall Street analysts as stocks are off to a quiet start following the first presidential debate.
Stocks are lower as Sequential Brands names a new president and L Brands gets upgrades.
The event includes a cocktail party and full day of entrepreneurial empowerment panels and workshops.
Stocks are trading in negative territory as retail investors get earnings from Cabela’s and Sequential Brands.