The event has already built an exciting design community and business infrastructure — the next step is to define what sets Shanghai apart from other fashion hubs.
The city’s fashion scene is “booming,” according to Lv Xiaolei.
American brands are still underrepresented in China’s huge designer fashion market.
Named “Style Routes to Shanghai,” the project will showcase a range of Italian small and medium-sized fashion companies during the Shanghai Fashion Week.
Running April 7 to 14, the fall edition featured a fast-evolving contingent of local talent, as well as offering opportunities to niche international brands.